Bio Klara Verzele is an influencer marketing expert at Influo. As a digital native, she is responsible for the community, communication and marketing strategy. She actively partners with brands and creators on a daily basis to optimise and further expand the Influo platform. Being a micro-influencer herself, gives her a unique insight into both sides of the story. Klara’s …

Bio: Geert Coppens is co-founder and CTO of Moovly, a Belgian-Canadian video creation platform that enables everyone to create videos without being an expert. Moovly is cloud-based and highly customizable, allowing video creation in any style and for any purpose: communication, learning, marketing… The platform includes a media library of 120 million stock media assets but …

In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate …

Tom Rumes is a lecturer at Thomas More Hogeschool and has a broad experience as a video producer, professional trainer and media consultant. Author of the books ‘How to story’ on storytelling and ‘Be the story’ on transmedia storytelling. He will always try to link storytelling to new technology. Whether it is cross-, trans- or …

2023 kicked off with the Belgian and Flemish authorities restarting checks on the posts of content creators and influencers. This goes beyond mentioning #advertising in commercial posts. With warnings and also fines as a result. What should you pay attention to as a content creator or influencer to avoid fines and how do you work …

After 15 years working in product marketing in the FMCG industry, Marie-Hélène Dibenedetto launched her social media and content agency, Moondust, in 2016. Together with her team, they provide social media and content creation services to ambitious food and lifestyle brands, as well as B2B service providers. They are also the first full-service Pinterest agency …

Roel De Cock is a creative director at Conci, an online video agency which helps to create inspiring videos for brands. The focus on stories that feel real and authentic has been the focus of Conci since its origin. In 2018 Roel created ‘Belgian Video Creators’, which quickly grew to be the largest communication platform …

Vivien Koh-Milburn is a consultant and communication designer at CUCO, helping companies bypass their audiences’ default settings through Strategic Storytelling. With over 15 years of experience in marketing and public relations. Her first marketing job was writing press releases for a dinnerware store that held 3 British Royal Warrants. Since starting her own business she …

Do you pay more attention to finding the right photo than to writing eye-catching text for your social media posts? A great text, however, makes all the difference A text that convinces, so that your audience takes action. A text that suits you, no matter how frivolous or businesslike you want to come across. A …

Bio: In the wild, you might spot Wim Van Rompuy (1963) as the Schrijfdokter®. At the office, he wears the hat of the quality controller and manager of the text agency Schrijf.be copy & content. He’s been a copywriter and writing trainer for 23 years, with another 13 years in marketing and sales. On CheatGPT.ai …

Bart Vandormael, who holds a Master degree in Germanic Linguistics and Literature at VUB University in Brussels as well as degrees in Digital Marketing at London Business School and Columbia Business School in New York, has built a career in journalism, PR, and marketing communications that spans over 25+ years. He is founder of marketing …

Hans van Dam is the founder of Conversation Design Institute, the world’s leading training and certification institute for people working in conversational AI. Hans has trained more than 5,000 professionals in conversational AI and works with Fortune 500 companies to make their AI Assistants more human-centric, effective, and inclusive. He also leads CDI Foundation, a …

Session 3 – Beyond the keyword What will you learn? Rich results (rich snippets & structured data) Metadata Focus on intention and building relationships between your different topics (content clustering) How do you use images to rank better in Google? Google’s evolution in ranking The power of data About the teacher: Gerben has multiple years …

Session 2 – Keywords What will you learn? How to conduct a keyword research How to process keywords in your texts Do’s and don’ts Finding a balance between findability and readability Bringing a SEO friendly structure to your text About the teacher: Gerben has multiple years of experience in the field of SEO and Content …

Session 1 – The Fundamentals What will you learn? How does a search engine work? What does Google take into account for your ranking and what is important? How do people search and what do they do with the search results? Know your goal and your target audience What about your style, tone of voice …

Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more. He has 15 years’ experience in digital innovation, performance marketing, and advanced analytics, having …

The market is hungry for well-made video content. The audience is watching. More and more user generated videos are being created on TikTok and YouTube – using simple tools like cameraphones and editing apps. The video advertising platforms have grown up. So what is keeping organizations from planning, creating and promoting web videos that convert? …

David started his career in digital agencies where he managed large scale advertising campaigns. From being a freelancer to working at Accenture, he worked for different types of local and international companies on 360 degrees digital projects. In recent years, David worked at ArcelorMittal and Etex, with a strong focus on data and analytics strategies. …

As an experienced information designer, Koen Van den Eeckhout combines his scientific background with a passion for effective communication and graphic design. After obtaining a PhD in physics and several years of consultancy at EY, he founded data visualization agency Baryon to bridge the gap between analytics, creativity and communication. He builds engaging visual stories, …

“Frederik Dooms has been working in digital marketing for over 10 years. He worked in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M’s agency trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, advising large advertisers on how to …

Entertaining short form video, mixed with catchy audio, is the newest and most promising form if you want to reach and involve young people. You can find them on Tiktok and Instagram (reels). It’s time to expand your visual language, because guess what? It is not only young people who are attracted to this. Creating …

Patrick Marck is director of FeWeb, the Belgian network of digital professionals and agencies, representing +500 companies. Patrick has a track record in enhancing collaboration & exchange between digital professionals. He started in the direct marketing sector (BDMA, now BAM), co-founded BeCommerce and led the interactive advertising bureau (IAB – now BAM). At FeWeb, his …

‘Use LinkedIn in a smart and authentic way, and the business world is at your feet’. With this motto, Anneke van der Voort guides entrepreneurs towards a distinctive profile and more customers via LinkedIn. Her clientele mainly includes entrepreneurs in business services. Before starting her company PRminded in 2013, she worked in Singapore and London …

At age 12, Sofie Couwenbergh told her parents she‘d do ‘something with writing‘ later, and that‘s exactly what she‘s been up to for more than 10 years now. Sofie learned content strategy through trial and error, growing her own authority site in the competitive travel industry to over 200,000 uniques. Right now, she applies her …

Vahe Arabian is the founder of State of Digital Publishing, a digital publication and consultancy. Over the past 12 years, he has provided SEO and content strategy across startup agencies and digital media publishers.

Behavioral science teaches us the tricks with which we can direct people’s behavior in the short term, but psychological research shows how unsustainable that is. Meanwhile, the same research shows a much more interesting approach: motivating behavior through communication based on your brand’s distinctive identity. In other words, investing in yourself will enable and motivate …

After working for nearly a decade as a copywriter and content manager in advertising agencies and freelance, working across a broad range of brands and industries, Christophe turned client side. Following several years in the fashion and food industry, today, he manages Toyota Europe’s brand communication, always on editorial and the European activation of Toyota’s …

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects …

In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate …

With a core focus on LinkedIn, Social media has increasingly been used as a core tactic for B2B lead generation these last few years. However CMOs and marketing teams need to take a wider, data- and tool-based approach focused on pipeline marketing. Philippe will share benchmarks, tools, tactics and tips to help you develop a more integrated …

Passionate about the future of marketing, Karolien is leading the SAP Belux marketing team since 2019. With the customer in control, it was time to turn the wheel at SAP. Both Sales and Marketing have to embrace social intelligence work together in the digital space, create relevant content, and advocate the brand across customers, stakeholders …

Katja is currently the Communication Director at Air Liquide for Northern Europe and CIS countries, having already held several international management positions at multinationals such as Microsoft and Stork. She is a marketer at heart whose passion lies in supporting businesses in various industrial sectors in order to increase their visibility and boost their brand. Content is always at the heart of this. …

Elias loves marketing and entrepreneurship. Being Dutch from origin, he’s worked with companies including KPN, XS4ALL and RAM Mobile Data in several marketing and sales leadership roles, both in Europe and the US. He set-up and managed offices in Atlanta, GA and Frankfurt (Germany). CMO’s come to Elias for 3 reasons: more revenue, more brand …

Filmmaker, founder of Belgian Video Creators and owner of Conci. Originally studied to become a computer scientist but life gave him another destination. When winning an international film competition in 2011 during his study exchange in Vienna he realized that professional happiness can only be achieved when you follow your true passion.  After graduating from …

I’m in love with nature and I have a passion for discoveries. I love to read, create and learn. I’m the mother of 2 young children who teach me every day what patience is for me who like everything to go fast. Passionate about personal and corporate branding, I’m helping brand to develop their image …

Niels is a Manager within Deloitte Digital Belgium. As digital marketing expert, he advises clients in their journey to further digitize and optimize their marketing organizations, processes and technologies. In order to bring out the best human experience possible. Specialized in B2B marketing, Marketing Automation and related marketing technologies, Niels acts as a strategist & …

Super Connector – LinkedIn trainer & B2B marketing specialist By researching and applying tactics for engaging content Jenny: Increased her LinkedIn network from 1500 to 6000+ meaningful connections in 2 years, getting more than half a million views on my posts, with weekly requests for proposals. Grew the Freelancers in Belgium community from 250 to …