Katja is currently the Communication Director at Air Liquide for Northern Europe and CIS countries, having already held several international management positions at multinationals such as Microsoft and Stork. She is a marketer at heart whose passion lies in supporting businesses in various industrial sectors in order to increase their visibility and boost their brand. Content is always at the heart of this. Also, she enjoys sharing her experience by coaching novice marketers on how to grow in their role and reach their highest potential.

Katja combines her broad marketing experience, content marketing, and social media expertise to transform the way companies communicate with their stakeholders, to a digital-first approach. Her specialty is in developing marketing communication strategies and aligning all activities seamlessly with company goals and the customers’ journey, to give them the best experience
possible with maximum impact.

As Communication Director at Air Liquide, she is responsible for both internal and external communication. She developed an overall marketing and communication strategy for Northern Europe, with a local execution approach per country. Content and social media are critical elements in this strategy. The result is a modern and structured marketing communication approach, in line with the customer journey’s touchpoints, which resulted in increased brand awareness and more leads.