We’re diving into the world of social media with Chelsea Van Nerum! A content creator who left the corporate world to build her personal brand. Discover how authenticity and passion drive her success in the influencer landscape. We talk about: The transformation from corporate marketing to full-time content creation The importance of staying true to …

AI is changing the way we work with language, but can it ever replace human translators? From cultural nuance to context, machines still miss what makes words meaningful. In this episode of Creator Talks, translator Isabelle shares her perspective on the future of translation in the age of AI. We talk about: Why AI often …

Cybersecurity has never been more complex. From credential theft to AI-powered risks, today’s threats demand clear communication that speaks to both end users and the C-suite. In this episode of Creator Talks, cybersecurity copywriter Sue shares how she translates complex risks into content that builds awareness and trust. We talk about: Writing for different audiences: …

Design is more than aesthetics, it’s a way of thinking and solving problems strategically. But how do you translate that mindset into real, experience-led projects? In this episode of Creator Talks, strategic designer Christof shares how design thinking shapes brands, products and experiences – with Tomorrowland as one of his standout use cases. Whether you’re …

Sustainability is no longer optional: it’s a must. But how do you turn complex ESG strategies into clear, credible content? In this episode of Creator Talks, copywriter and translator Geert shares practical insights on sustainability communication for B2B brands. Whether you’re a copywriter, marketer, or business owner, this conversation will help you avoid greenwashing and …

What’s the real difference between UX-writing and content design? And how do you create inclusive, accessible content that works across cultures? In this episode of Creator Talks, Mediaforta content creator Lucie shares her expertise and passion for the craft of designing with words. We talk about: The difference between Content Design & UX-Writing How to …

Wouter Dielemans has years of experience as an Inbound Marketeer and is a true specialist in Account Based Marketing tactics. In this podcast he talks frankly about strategies that work well and warns for common pitfalls companies struggle with leading up to a succesful Account Based Marketing approach.

In this episode I have a chat with Marie-Hélène Dibenedetto, founder and creative director at Moondust. The agency has many food, FMCG and lifestyle clients, for whom the visual aspect is an important part of the brand. Hence, Imaging, motion, photography, styling and design is what our talk is all about.

Create is an online conference for content creators, and in the run-up we are bringing a number of podcast episodes online. Today we talk with Hans Van Dam, founder of the Conversation Design Intitute, helping people and organisations to automate customer service via chatbots, to build powerful virtual assistants and emphasize in-app engagement for customers. …

Prior to his participation as speaker on the Create event, I spoke with Tom Rumes, author and lector audio-visual communication at Thomas More, about storytelling, the building blocks of good storties, multi-, cross- and trans media and how storties might evolve in the metaverse.

How to make your marketing more effective by getting a good understanding of thought processes, and what goes on in the mind of a potential customer as they read your message, view your ad or browse your website. We talked about all that with Maarten de Munnik, adman and author of “Koopknop, het geheim van …

We discuss digital change with Renaud de Lombaert. We touch on his personal mission to guide digital change and to fire people up about exploring new possibilities and challenges. We also talk about the natural and human resistance to the unknown; and why we Belgians aren’t exactly famous for being early adopters. On top of …

Tom Peeters, founder of Mediaforta, is our guest for a conversation about content marketing trends and tendencies in 2021. We covered a range of topics, including: Covid’s ongoing influence Listening to customers Fake news Everyone’s a publisher Snackable content Engagement Content robots Our conversation closes with Tom sharing with us his top priorities for 2021.

How can you leverage your fan base for your marketing, and encourage customers and employees to express their brand love? Rik Lagey of Ambassify tells us how to go about it. In this conversation, Rik explains what ambassador marketing is, and how it differs substantially from what influencers do. The nuts and bolts of how …

We host a conversation with Frederik Defyn from ‘Jouw Marketing Medewerker’ on the importance of results and ROI in marketing. In a wide-ranging discussion, Frederik makes it clear that result is not always a purely financial parameter, and that it has everything to do with a good understanding of the customer journey your target audience …