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    Featured in Content production

    • Content Production
    23 May 2022

    5 Content Writing Tips For SaaS Tech Companies

    There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling...

    Recently added

    • Content Production

    How To Make Your B2B Copy As Irresistible As B2C

    20 May 2022
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  • Content strategy

    Featured in Content strategy

    • Content Strategy
    20 June 2022

    6 steps to finding your brand voice

    Let’s say it’s the beginning of winter (assuming you live in the Northern hemisphere!) and you walk past a red...

    Recently added

    • Content Strategy

    How to click content marketing and CRM together

    23 June 2021

    How can you make use of chatbots as a B2B company?

    5 May 2021

    Why demand generation should not be confused with lead generation

    3 May 2021
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    Successfully implement chatbots for your business

    • How you can use a chatbot within customer service and marketing
    • The pros and cons of chatbots
    • A guide to implementing chatbots in your business

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    SEO Copywriting Campus // Session 3 – Beyond the keyword

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    SEO Copywriting Campus // Session 2 – Keywords

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    • Whitepaper

      Video marketing for B2B brands

      In recent years, video marketing has been gaining in importance and impact. This is partly due to the success of social media (which makes it easier to distribute videos) and smartphones (which make it easier to consume videos quickly). A 2020 study by Limelight’s State of Online Video shows that on average, we watch almost …

      Download
    • Webinar (archief)

      SEO Copywriting Campus Session 3 - Beyond the keyword

      Session 3 – Beyond the keyword What will you learn? Rich results (rich snippets & structured data) Metadata Focus on intention and building relationships between your different topics (content clustering) How do you use images to rank better in Google? Google’s evolution in ranking The power of data About the teacher: Gerben has multiple years …

      Watch again
    • Whitepaper

      Successfully implement chatbots for your business

      Chatbots are a growing technological factor in the marketing and service landscape. They are increasingly appearing in web pages, apps, voice support technology and social media. The possibilities of these chatbots are almost endless. But how do you successfully implement them for your business? Discover it in this white paper. After reading this white paper, …

      Download
    • Whitepaper

      How to start with online B2B lead generation?

      Generating online leads is crucial for the growth of your business. But how do you tackle this? How do you attract the right leads? Discover in this white paper how you can generate high-quality B2B leads online. After reading this white paper, you will understand: Different types of leads and the CHAMP-process Why content is …

      Download
    • Whitepaper

      The vision of 22 digital marketers for 2022.

      We asked 22 digital experts to share their views on 2022. What will be the most important digital trends? What can or should you invest in as a brand? In this white paper, you can find out what their vision is, what their expectations are and what concrete tips they would like to share with …

      Download
    • Podcast

      Neuromarketing

      How to make your marketing more effective by getting a good understanding of thought processes, and what goes on in the mind of a potential customer as they read your message, view your ad or browse your website. We talked about all that with Maarten de Munnik, adman and author of “Koopknop, het geheim van …

      Listen now
    • Podcast

      Digital change

      We discuss digital change with Renaud de Lombaert. We touch on his personal mission to guide digital change and to fire people up about exploring new possibilities and challenges. We also talk about the natural and human resistance to the unknown; and why we Belgians aren’t exactly famous for being early adopters. On top of …

      Listen now
    • Podcast

      Contentmarketing trends

      Tom Peeters, founder of Mediaforta, is our guest for a conversation about content marketing trends and tendencies in 2021. We covered a range of topics, including: Covid’s ongoing influence Listening to customers Fake news Everyone’s a publisher Snackable content Engagement Content robots Our conversation closes with Tom sharing with us his top priorities for 2021.

      Listen now
    • Podcast

      Ambassador-marketing

      How can you leverage your fan base for your marketing, and encourage customers and employees to express their brand love? Rik Lagey of Ambassify tells us how to go about it. In this conversation, Rik explains what ambassador marketing is, and how it differs substantially from what influencers do. The nuts and bolts of how …

      Listen now
    • Podcast

      Performance in marketing

      We host a conversation with Frederik Defyn from ‘Jouw Marketing Medewerker’ on the importance of results and ROI in marketing. In a wide-ranging discussion, Frederik makes it clear that result is not always a purely financial parameter, and that it has everything to do with a good understanding of the customer journey your target audience …

      Listen now
    • Whitepaper

      Driving Business Growth through Account Based Marketing

      Account Based Marketing voert gerichte marketingcampagnes uit op vooraf geselecteerde accounts, meestal grote accounts. Je zoekt en bepaalt welke accounts je wil targeten om een lead te converteren. Ontwerp vervolgens zeer specifieke, gerichte marketingcampagnes op basis van de behoeften van de accounts. Nadat je deze white paper hebt gelezen, begrijp je: Wat Account Based marketing …

      Download
    • Whitepaper

      14 redenen waarom jouw contentmarketing niet werkt

      Wanneer je als merk inzet op digitale contentmarketing, dan kunnen er veel redenen zijn waarom de resultaten eerder zwak zijn. Heb je weinig of zwakke leads, weinig bezoekers, weinig clicks? We sommen in deze whitepaper 14 redenen op waardoor het fout kan lopen en geven tips hoe je dit kan vermijden. Na het lezen van …

      Download
    • Whitepaper

      Heb ik een blog nodig in Wordpress?

      Het bouwen van goede blogs is een specialisatie op zich. In de praktijk zien we dat heel wat bedrijven hun blog op hetzelfde moment laten maken als hun website. Het web agency krijgt de opdracht een blog te bouwen. We krijgen vaak mooie websites te zien, in combinatie met zwak ontworpen blogs. Nochtans is een …

      Download
    • Whitepaper

      The vision of 21 digital marketers for 2021

      We lieten 21 digitale experten naar 2021 kijken. Wat worden de belangrijkste digitale trends? Waar kan/moet je als merk op inzetten? Je leest in deze whitepaper wat hun visie is, wat zij verwachten en welke concrete tips zij met jou delen. Van meer digitale transformatie, data, contentmarketing en marketing automation tot meer social selling en …

      Download
    • Whitepaper

      Successfully strengthen the customer journey in B2B with content

      Jouw strategisch plan is gebaseerd op goed uitgewerkte buyer personas met een al even goed uitgewerkte customer journey. Daarop bouw je je inhoud, die je op de juiste manier en op het juiste moment verspreidt. Dit geldt zowel voor B2B als B2C, maar beiden hebben een ander doel. Daarom plaats je ook verschillende accenten. In …

      Download
    • Webinar (archief)

      SEO Copywriting Campus Session 2 - Keywords

      Session 2 – Keywords What will you learn? How to conduct a keyword research How to process keywords in your texts Do’s and don’ts Finding a balance between findability and readability Bringing a SEO friendly structure to your text About the teacher: Gerben has multiple years of experience in the field of SEO and Content …

      Watch again
    • Webinar (archief)

      SEO Copywriting Campus Session - The Fundamentals

      Session 1 – The Fundamentals What will you learn? How does a search engine work? What does Google take into account for your ranking and what is important? How do people search and what do they do with the search results? Know your goal and your target audience What about your style, tone of voice …

      Watch again
    • Webinar (archief)

      Making marketing great again

      Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects …

      Watch again
    • Webinar (archief)

      How to make impactful content for B2B companies

      In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate …

      Watch again
    • Webinar (archief)

      From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics to Grow Revenue

      With a core focus on LinkedIn, Social media has increasingly been used as a core tactic for B2B lead generation these last few years. However CMOs and marketing teams need to take a wider, data- and tool-based approach focused on pipeline marketing. Philippe will share benchmarks, tools, tactics and tips to help you develop a more integrated …

      Watch again
    • Webinar (archief)

      Authentic content marketing: why the who is more important than the what

      Passionate about the future of marketing, Karolien is leading the SAP Belux marketing team since 2019. With the customer in control, it was time to turn the wheel at SAP. Both Sales and Marketing have to embrace social intelligence work together in the digital space, create relevant content, and advocate the brand across customers, stakeholders …

      Watch again
    • Webinar (archief)

      Boost Your Content With Impact

      Katja is currently the Communication Director at Air Liquide for Northern Europe and CIS countries, having already held several international management positions at multinationals such as Microsoft and Stork. She is a marketer at heart whose passion lies in supporting businesses in various industrial sectors in order to increase their visibility and boost their brand. Content is always at the heart of this. …

      Watch again
    • Webinar (archief)

      How to start using online personalization in B2B: best practices, examples and useful tips on technologies

      Elias loves marketing and entrepreneurship. Being Dutch from origin, he’s worked with companies including KPN, XS4ALL and RAM Mobile Data in several marketing and sales leadership roles, both in Europe and the US. He set-up and managed offices in Atlanta, GA and Frankfurt (Germany). CMO’s come to Elias for 3 reasons: more revenue, more brand …

      Watch again
    • Webinar (archief)

      The 4 fundamentals for great videomarketing

      Filmmaker, founder of Belgian Video Creators and owner of Conci. Originally studied to become a computer scientist but life gave him another destination. When winning an international film competition in 2011 during his study exchange in Vienna he realized that professional happiness can only be achieved when you follow your true passion.  After graduating from …

      Watch again
    • Webinar (archief)

      Build your personal brand on LinkedIn

      I’m in love with nature and I have a passion for discoveries. I love to read, create and learn. I’m the mother of 2 young children who teach me every day what patience is for me who like everything to go fast. Passionate about personal and corporate branding, I’m helping brand to develop their image …

      Watch again
    • Webinar (archief)

      Enabling B2B Content Marketing at Scale

      Niels is a Manager within Deloitte Digital Belgium. As digital marketing expert, he advises clients in their journey to further digitize and optimize their marketing organizations, processes and technologies. In order to bring out the best human experience possible. Specialized in B2B marketing, Marketing Automation and related marketing technologies, Niels acts as a strategist & …

      Watch again
    • Webinar (archief)

      20 ways for companies to be more engaging on LinkedIn

      Super Connector – LinkedIn trainer & B2B marketing specialist By researching and applying tactics for engaging content Jenny: Increased her LinkedIn network from 1500 to 6000+ meaningful connections in 2 years, getting more than half a million views on my posts, with weekly requests for proposals. Grew the Freelancers in Belgium community from 250 to …

      Watch again
  • Webinars

    Krijg meer inzichten in digitale marketing via onze webinars.

    Recent webinars

    • Webinar (archief)

      SEO Copywriting Campus Session 3 - Beyond the keyword

      Session 3 – Beyond the keyword What will you learn? Rich results (rich snippets & structured data) Metadata Focus on intention and building relationships between your different topics (content clustering) How do you use images to rank better in Google? Google’s evolution in ranking The power of data About the teacher: Gerben has multiple years …

      Watch again
    • Webinar (archief)

      SEO Copywriting Campus Session 2 - Keywords

      Session 2 – Keywords What will you learn? How to conduct a keyword research How to process keywords in your texts Do’s and don’ts Finding a balance between findability and readability Bringing a SEO friendly structure to your text About the teacher: Gerben has multiple years of experience in the field of SEO and Content …

      Watch again
    • Webinar (archief)

      SEO Copywriting Campus Session - The Fundamentals

      Session 1 – The Fundamentals What will you learn? How does a search engine work? What does Google take into account for your ranking and what is important? How do people search and what do they do with the search results? Know your goal and your target audience What about your style, tone of voice …

      Watch again
    • Webinar (archief)

      Making marketing great again

      Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects …

      Watch again
    • Webinar (archief)

      How to make impactful content for B2B companies

      In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate …

      Watch again
    • Webinar (archief)

      From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics to Grow Revenue

      With a core focus on LinkedIn, Social media has increasingly been used as a core tactic for B2B lead generation these last few years. However CMOs and marketing teams need to take a wider, data- and tool-based approach focused on pipeline marketing. Philippe will share benchmarks, tools, tactics and tips to help you develop a more integrated …

      Watch again
    • Webinar (archief)

      Authentic content marketing: why the who is more important than the what

      Passionate about the future of marketing, Karolien is leading the SAP Belux marketing team since 2019. With the customer in control, it was time to turn the wheel at SAP. Both Sales and Marketing have to embrace social intelligence work together in the digital space, create relevant content, and advocate the brand across customers, stakeholders …

      Watch again
    • Webinar (archief)

      Boost Your Content With Impact

      Katja is currently the Communication Director at Air Liquide for Northern Europe and CIS countries, having already held several international management positions at multinationals such as Microsoft and Stork. She is a marketer at heart whose passion lies in supporting businesses in various industrial sectors in order to increase their visibility and boost their brand. Content is always at the heart of this. …

      Watch again
    • Webinar (archief)

      How to start using online personalization in B2B: best practices, examples and useful tips on technologies

      Elias loves marketing and entrepreneurship. Being Dutch from origin, he’s worked with companies including KPN, XS4ALL and RAM Mobile Data in several marketing and sales leadership roles, both in Europe and the US. He set-up and managed offices in Atlanta, GA and Frankfurt (Germany). CMO’s come to Elias for 3 reasons: more revenue, more brand …

      Watch again
    • Webinar (archief)

      The 4 fundamentals for great videomarketing

      Filmmaker, founder of Belgian Video Creators and owner of Conci. Originally studied to become a computer scientist but life gave him another destination. When winning an international film competition in 2011 during his study exchange in Vienna he realized that professional happiness can only be achieved when you follow your true passion.  After graduating from …

      Watch again
    • Webinar (archief)

      Build your personal brand on LinkedIn

      I’m in love with nature and I have a passion for discoveries. I love to read, create and learn. I’m the mother of 2 young children who teach me every day what patience is for me who like everything to go fast. Passionate about personal and corporate branding, I’m helping brand to develop their image …

      Watch again
    • Webinar (archief)

      Enabling B2B Content Marketing at Scale

      Niels is a Manager within Deloitte Digital Belgium. As digital marketing expert, he advises clients in their journey to further digitize and optimize their marketing organizations, processes and technologies. In order to bring out the best human experience possible. Specialized in B2B marketing, Marketing Automation and related marketing technologies, Niels acts as a strategist & …

      Watch again
    • Webinar (archief)

      20 ways for companies to be more engaging on LinkedIn

      Super Connector – LinkedIn trainer & B2B marketing specialist By researching and applying tactics for engaging content Jenny: Increased her LinkedIn network from 1500 to 6000+ meaningful connections in 2 years, getting more than half a million views on my posts, with weekly requests for proposals. Grew the Freelancers in Belgium community from 250 to …

      Watch again

    Wil jij te gast zijn in onze eerstvolgende webinar?

    Contacteer ons
    • Whitepaper

      Successfully implement chatbots for your business

      Chatbots are a growing technological factor in the marketing and service landscape. They are increasingly appearing in web pages, apps, voice support technology and social media. The possibilities of these chatbots are almost endless. But how do you successfully implement them for your business? Discover it in this white paper. After reading this white paper, …

      Download
    • Whitepaper

      How to start with online B2B lead generation?

      Generating online leads is crucial for the growth of your business. But how do you tackle this? How do you attract the right leads? Discover in this white paper how you can generate high-quality B2B leads online. After reading this white paper, you will understand: Different types of leads and the CHAMP-process Why content is …

      Download
    • Whitepaper

      The vision of 22 digital marketers for 2022.

      We asked 22 digital experts to share their views on 2022. What will be the most important digital trends? What can or should you invest in as a brand? In this white paper, you can find out what their vision is, what their expectations are and what concrete tips they would like to share with …

      Download
    • Whitepaper

      Video marketing for B2B brands

      In recent years, video marketing has been gaining in importance and impact. This is partly due to the success of social media (which makes it easier to distribute videos) and smartphones (which make it easier to consume videos quickly). A 2020 study by Limelight’s State of Online Video shows that on average, we watch almost …

      Download
    • Whitepaper

      Driving Business Growth through Account Based Marketing

      Account Based Marketing voert gerichte marketingcampagnes uit op vooraf geselecteerde accounts, meestal grote accounts. Je zoekt en bepaalt welke accounts je wil targeten om een lead te converteren. Ontwerp vervolgens zeer specifieke, gerichte marketingcampagnes op basis van de behoeften van de accounts. Nadat je deze white paper hebt gelezen, begrijp je: Wat Account Based marketing …

      Download
    • Whitepaper

      14 redenen waarom jouw contentmarketing niet werkt

      Wanneer je als merk inzet op digitale contentmarketing, dan kunnen er veel redenen zijn waarom de resultaten eerder zwak zijn. Heb je weinig of zwakke leads, weinig bezoekers, weinig clicks? We sommen in deze whitepaper 14 redenen op waardoor het fout kan lopen en geven tips hoe je dit kan vermijden. Na het lezen van …

      Download
    • Whitepaper

      Heb ik een blog nodig in Wordpress?

      Het bouwen van goede blogs is een specialisatie op zich. In de praktijk zien we dat heel wat bedrijven hun blog op hetzelfde moment laten maken als hun website. Het web agency krijgt de opdracht een blog te bouwen. We krijgen vaak mooie websites te zien, in combinatie met zwak ontworpen blogs. Nochtans is een …

      Download
    • Whitepaper

      The vision of 21 digital marketers for 2021

      We lieten 21 digitale experten naar 2021 kijken. Wat worden de belangrijkste digitale trends? Waar kan/moet je als merk op inzetten? Je leest in deze whitepaper wat hun visie is, wat zij verwachten en welke concrete tips zij met jou delen. Van meer digitale transformatie, data, contentmarketing en marketing automation tot meer social selling en …

      Download
    • Whitepaper

      Successfully strengthen the customer journey in B2B with content

      Jouw strategisch plan is gebaseerd op goed uitgewerkte buyer personas met een al even goed uitgewerkte customer journey. Daarop bouw je je inhoud, die je op de juiste manier en op het juiste moment verspreidt. Dit geldt zowel voor B2B als B2C, maar beiden hebben een ander doel. Daarom plaats je ook verschillende accenten. In …

      Download
    • Podcast

      Neuromarketing

      How to make your marketing more effective by getting a good understanding of thought processes, and what goes on in the mind of a potential customer as they read your message, view your ad or browse your website. We talked about all that with Maarten de Munnik, adman and author of “Koopknop, het geheim van …

      Listen now
    • Podcast

      Digital change

      We discuss digital change with Renaud de Lombaert. We touch on his personal mission to guide digital change and to fire people up about exploring new possibilities and challenges. We also talk about the natural and human resistance to the unknown; and why we Belgians aren’t exactly famous for being early adopters. On top of …

      Listen now
    • Podcast

      Contentmarketing trends

      Tom Peeters, founder of Mediaforta, is our guest for a conversation about content marketing trends and tendencies in 2021. We covered a range of topics, including: Covid’s ongoing influence Listening to customers Fake news Everyone’s a publisher Snackable content Engagement Content robots Our conversation closes with Tom sharing with us his top priorities for 2021.

      Listen now
    • Podcast

      Ambassador-marketing

      How can you leverage your fan base for your marketing, and encourage customers and employees to express their brand love? Rik Lagey of Ambassify tells us how to go about it. In this conversation, Rik explains what ambassador marketing is, and how it differs substantially from what influencers do. The nuts and bolts of how …

      Listen now
    • Podcast

      Performance in marketing

      We host a conversation with Frederik Defyn from ‘Jouw Marketing Medewerker’ on the importance of results and ROI in marketing. In a wide-ranging discussion, Frederik makes it clear that result is not always a purely financial parameter, and that it has everything to do with a good understanding of the customer journey your target audience …

      Listen now
Mediaforta Blog

Mediaforta is een data driven contentmarketingagentschap gericht op resultaat. Wij helpen onze klanten met de kwalitatieve contentcreatie, de contentmarketingstrategie en de contentdistributie die zij nodig hebben om succesvol aan inbound marketing te doen. Dankzij een resultaatgedreven inzet van uitstekende multichannel content, creativiteit en data komen er meer bezoekers, meer leads en uiteindelijk meer sales.

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