What is Create?
Create is an online event that brings content creators together to talk about all things content. It’s the very first of its kind in Belgium, or even within Europe. We are ambitious and want to grow Create to be the best it can be.
So, who is behind Create? A team of content creators and marketers in Belgium who decided to bring all types of content creators together in one place to share knowledge and experience. And of course, to have a good time while networking and growing. We can’t wait to meet you!
Monday June 05Copywriting
Tuesday June 06Copywriting
Wednesday June 07Multimedia
Thursday June 08Social media
Friday June 09Content Tools
Meet our speakers
Influencer Marketing trends 2023
Klara Verzele is an influencer marketing expert at Influo. As a digital native, she is responsible for the community, communication and marketing strategy. She actively partners with brands and creators on a daily basis to optimise and further expand the Influo platform. Being a micro-influencer herself, gives her a unique insight into both sides of the story. Klara’s background makes her the ideal person to assist brands, companies, and organisations in identifying the right community and establishing the most effective influencer marketing strategy. She enjoys sharing her knowledge through instructive keynotes, workshops and webinars.
Wim Van Rompuy
ChatGPT: the copywriter’s creative partner-in-crime
In the wild, you might spot Wim Van Rompuy (1963) as the Schrijfdokter®. At the office, he wears the mask of the quality controller and manager of the text agency Schrijf.be copy & content. He’s been a copywriter and writing trainer for 23 years, with another 13 years in marketing and sales. On CheatGPT.ai he dissects the impact of AI on everything text-related. Fun fact: Wim has a degree in pharmacy (but suffered no permanent damage as a result).
In the shower. That’s where I get my ideas. What about you? Staring out of the train window or scrolling through social media?
In a brainstorm session or with a mindmap? Browsing your swipe file or free-associating from your armchair? The fact is that just about anything can light your creative fuse. And the same applies to the AI chatbot.
Its ‘anything’ is the PROMPT you give it – your question or assignment. People like to say that ChatGPT can never be as creative as humans. I think it already is. Or rather: it could be, at least if we manage it creatively. Because ChatGPT is only as creative as your prompt. So this session steers clear of theoretical reflections, and instead gives you food for thought with some real-life examples.
What are the current applications of AI for graphic studios?
Wouter Vergote (1981) is a creative entrepreneur driven by exploration and meaningful coincidences. He built a music label and a graphic design agency, helping numerous creatives and organizations grow.
Having grown up in Norway himself, he studied in Brussels and now resides in Leuven with his wife and two daughters. With an eye for winding paths, we’ll always find a way.
What are the current applications of AI for graphic studios? Who can use these tools, and what is at stake for the industry? Additionally, which AI tools are currently being used, and what new advancements are on the horizon?
To fully leverage the benefits of AI, it’s essential to embrace its potential not only as designers but also as project managers, writers, strategic thinkers, editors, and creatives.
In this presentation, we’ll provide a practical and thought-provoking overview of how graphic studios can use AI to stay ahead of the curve and shape the future of design.
How to write the perfect press release?
Bart Vandormael, who holds a Master degree in Germanic Linguistics and Literature at VUB University in Brussels as well as degrees in Digital Marketing at London Business School and Columbia Business School in New York, has built a career in journalism, PR, and marketing communications that spans over 25+ years. He is founder of marketing communications agency Scaramanga. “In fact, I decided to switch from journalism (Knack Magazine, Trends Style, De Morgen, Het Nieuwsblad, Studio Brussel, …) to PR and marketing communications because I had grown tired of having to struggle my way through approximately 100 press releases a week, of which about 90 percent I found below par and not suited to my needs as a reporter.” Some of his (past and present) clients include KBC, Cera, NMBS, De Lijn, Jessa Ziekenhuis, Ischgl, ARCADIS, and CityDepot. Apart from that, Bart is a passionate Las Vegas, James Bond, and fine dining fan.
Reporters and news desks are bombarded with hundreds of press releases every day. How does YOUR press release stand out in that constant news overload? Learn how to pitch your story the correct way, how to speak the language of your target audience, how to pick your moments, how to properly address different media channels, how to avoid pitfalls, and how to measure the success of your media action. “Writing 400+ press releases in 20+ years has taught me what works and what does not work. I am happy to share my secrets!”
How to rapidly convert text content into professional-looking videos
Geert Coppens is co-founder and CTO of Moovly, a Belgian-Canadian video creation platform that enables everyone to create videos without being an expert. Moovly is cloud-based and highly customizable, allowing video creation in any style and for any purpose: communication, learning, marketing… The platform includes a media library of 120 million stock media assets but also supports brand-aligned video creation. Prior to Moovly, Geert was CEO of Instruxion, a Brussels based communication agency, and head of training at Cisco EMA.
Videos are everywhere, and everyone always has a smartphone camera available to capture video: a person, a landscape, an event, something happening. While recording footage of tangible things may seem simple, conceptual topics like a strategy, process or vision can be harder to turn into videos. In such cases, writing text content seems to be easier than filming it. More and more DIY tools and techniques become available to easily turn your text content into compelling videos. In this session, we’ll build a few such videos using AI-powered tools, media libraries, text-to-speech, subtitles and translation, often in a matter of minutes. Walk away with inspiration, tips and tricks to get started yourself!
Hans van Dam
How to make AI speak human
Hans van Dam is the founder of Conversation Design Institute, the world’s leading training and certification institute for people working in conversational AI. Hans has trained more than 5,000 professionals in conversational AI and works with Fortune 500 companies to make their AI Assistants more human-centric, effective, and inclusive. He also leads CDI Foundation, a non-profit that develops design standards and provides scholarships within the industry. Hans is a frequent guest lecturer at universities worldwide. He is currently based in Amsterdam, where he lives with his family.
If we end up spending lots of time interact with AI Assistants, then how do we want them to talk to us? Do we want them to be quick and efficient, or do we want them to have empathy and be human-centric?
And perhaps more importantly, who should create these experiences? Should engineers decide how people and AI will interact with each other? Or should writers, creatives, designers, and philosophers be in charge of these experiences?
In this talk, Hans van Dam will discuss how to create human-centric, inclusive, and goal-oriented conversational AI Assistants. You will get an understanding of the CDI Workflow that helps enterprises around the world create winning chatbots and voice applications. He will show proven principles and design patterns, that you can use regardless of the technology you are working with – from simple chatbots to large language models.
At the end of this talk, you might just want to become a conversation designer.
Listen to the podcast of Jan here
Delphine Van Belleghem
Do you pay more attention to finding the right photo than to writing eye-catching text for your social media posts? A great text, however, makes all the difference.
A text that convinces, so that your audience takes action.
A text that suits you, no matter how frivolous or businesslike you want to come across.
A text that is flawless and readable.
A text that follows the rules of social media art.
With the right tips and tricks, you too can create remarkable social media copy.
In this session, we talk about:
The characteristics of eye-catching social media copy
Tips and tricks to quickly write a creative message (with and without AI)
Useful tools to help you write flawless texts
Hashtag ladders and emoji searchers
Delphine Van Belleghem (34) is a social media freelancer and communications trainer. She studied sociology, development cooperation and Digital Business and puts her knowledge into practice every day for her clients with strategic advice, execution on social media and copywriting.
Strategic Storytelling: How To Go beyond your words and write for your audience
Vivien Koh-Milburn is a consultant and communication designer at CUCO, helping companies bypass their audiences’ default settings through Strategic Storytelling.
With over 15 years of experience in marketing and public relations. Her first marketing job was writing press releases for a dinnerware store that held 3 British Royal Warrants.
Since starting her own business she has worked with over 20 solopreneurs helping them launch their businesses. She often writes about writing for your audience and her
business journey. She is a strong advocate for equality, and diversity and has helped several women-owned non-profits raise their profiles and get funded.
Gerben De Moor
Workshop: SEO for copywriters, the SEO copywriting campus
Gerben De Moor is a digital marketing expert with over five years of agency experience. He has a deep understanding of content marketing, search engine marketing, data analysis, and is well-versed in all things Google.
He began his career at a marketing agency where he quickly developed a passion for using data to optimize marketing strategies. He spent several years honing his skills in digital marketing and became an expert in Google’s tools optimizing the complete customer journey in order to understand and attract visitors and converting them into leads and sales.
Today, Gerben continues to work at the marketing agency, helping businesses of all sizes develop and implement successful marketing strategies. With his deep knowledge of Google tools and his expertise in data analysis, he is well-equipped to help businesses make the most of their marketing efforts and grow their customer base.
Gerben really loves sports. In his spare time, you can find him somewhere on a race track, on a padel court, on a mountain bike, in the gym or throwing some darts. There’s not enough time in a day to do all things he loves 😉
Pinterest : your secret weapon for successful content.
After 15 years working in product marketing in the FMCG industry, Marie-Hélène Dibenedetto launched her social media and content agency, Moondust, in 2016. Together with her team, they provide social media and content creation services to ambitious food and lifestyle brands, as well as B2B service providers.
They are also the first full-service Pinterest agency in Belgium.
Roshni is a Conversion Strategist & Copywriter you go to – To optimize your product marketing for sales and ROI. She helps B2B businesses save CAC and increase CLTV by increasing organic traffic, booking more inbound demo requests, and retaining existing customers. She’s been in the industry for 5+ years and has helped dozens of SaaS/Tech/Ecommerce brands design and implement user-led product marketing that brings high ROI.
7 guidelines to communicate transparently, compliantly and ethically
2023 kicked off with the Belgian and Flemish authorities restarting checks on the posts of content creators and influencers. This goes beyond mentioning #advertising in commercial posts. With warnings and also fines as a result. What should you pay attention to as a content creator or influencer to avoid fines and how do you work in a professional manner? Patrick Marck of FeWeb’s Content Creators Platform gives you 7 concrete guidelines to communicate transparently, compliantly and ethically.
Stimulate the exchange of knowledge and experience to deliver added value to each stakeholder, that’s what driving Patrick Marck of FeWeb, the Belgian community of digital professionals and agencies. With the creation of the Content Creators Platfom in 2022, Patrick offers content creators & influences, as well as agencies & platforms, the opportunity to join forces and to professionalise the sector. Patrick has a track record in enhancing collaboration: he started in the direct marketing sector (BDMA, now BAM), co-founded BeCommerce and led the interactive advertising bureau (IAB – now BAM).
Professional video ... with your smartphone
Tom Rumes is a lecturer at Thomas More Hogeschool and has a broad experience as a video producer, professional trainer and media consultant. Author of the books ‘How to story’ on storytelling and ‘Be the story’ on transmedia storytelling. He will always try to link storytelling to new technology. Whether it is cross-, trans- or deep media … everything still starts with a strong story! Even if you only have your smartphone as a content tool.
Roel De Cock
Talk: Video marketing is in a great position in 2023
Roel De Cock is a creative director at Conci, an online video agency which helps to create inspiring videos for brands. The focus on stories that feel real and authentic has been the focus of Conci since its origin.
In 2018 Roel created ‘Belgian Video Creators’, which quickly grew to be the largest communication platform in Belgium for video professionals. This created the opportunity to expand collaboration with new and talented freelancers within the industry.
Today Roel helps brands like KU Leuven, Edgard & Cooper and Tribù to embrace the magic of video.
What is content chaos and how to avoid it?
In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate this successfully to generate prospects, leads and sales.
Tom has more than 20 years’ experience in the media world and more than seven years in publicity. He has launched several magazines in his career and developed media for many brands. Tom’s experience in publicity was acquired through an intensive co-operation with Coca-Cola Belgium & the Netherlands over many years. Today he combines both expert skills (media and marketing) within Mediaforta.
Tom also likes to speak at business events, where he inspires companies about the importance of digital content and how to use it successfully. He is also the organiser of DCMC, a free-of-charge digital event where national and international speakers share their expertise in inbound and digital content marketing.
Revisit the site regularly for the latest updates around new speakers
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Content Creation Congress is an excellent opportunity to connect with a community that is passionate about design and creativity.
Create is looking for speakers!Get involved!
Why attend Create?
Three reasons: learn from amazingly talented speakers and become part of a wonderful creator community, without the need to spend anything on accommodation or transport.
Learning & development
Content creation is constantly evolving. Years ago, no one could have imagined there would be a job like digital content creator. And when it comes to creating content, it’s impossible to predict what kinds of jobs might be created in the future. It’s generally a good strategy to keep learning and developing your skills. Create looks forward with you by offering the opportunity to be taught by experts from the field.
Create welcomes everyone—no matter who you are or what your background is—as long as you love creating excellent content. Our aim is to bring people together who are passionate about content creation, in all its forms. We believe everyone should have an equal opportunity to take part in this experience.
No accommodation or transport costs
You can attend all five days of Create from the comfort of your own home and without spending a penny. We want to include as many people as possible and there will be plenty of learning opportunities. It’s our ambition to make this an international experience, free of the costs of travel.