After completing this course, you’ll be able to:

• Understand how search engines work
• Carry out keyword research without any problems
• Know where and how to process keywords
• Write optimized page titles that people click on
• Understand everything when it comes to meta data and structured data
• Encourage visitors to read
• Bringing structure to your text in an SEO-friendly way
• Analyze which content works and which does not
• Get insights into a lot of free tools that you can use right away to support your SEO writing
• Get a free checklist that they can use when drafting their texts.

Program

Session 1 – The Fundamentals

• How does a search engine work?
• What does Google take into account for your ranking and what is important?
• How do people search and what do they do with the search results?
• Know your goal and your target audience
• What about your style, tone of voice and approach?

Session 2 – Keywords

• How to conduct a keyword research
• How to process keywords in your texts
• Do’s and don’ts
• Finding a balance between findability and readability
• Bringing a SEO friendly structure to your text

Session 3 – Beyond the keyword

• Rich results (rich snippets & structured data)
• Metadata
• Focus on intention and building relationships between your different topics (content clustering)
• How do you use images to rank better in Google?
• Google’s evolution in ranking
• The power of data