Session 3 – Beyond the keyword

What will you learn?

• Rich results (rich snippets & structured data)
• Metadata
• Focus on intention and building relationships between your different topics (content clustering)
• How do you use images to rank better in Google?
• Google’s evolution in ranking
• The power of data

About the teacher: Gerben has multiple years of experience in the field of SEO and Content Marketing while working as a Digital marketeer & Account Manager at agency level. His goal is to create content which attracts new visitors and convert them into new clients by the power of content marketing.