Behavioral science teaches us the tricks with which we can direct people’s behavior in the short term, but psychological research shows how unsustainable that is. Meanwhile, the same research shows a much more interesting approach: motivating behavior through communication based on your brand’s distinctive identity. In other words, investing in yourself will enable and motivate the customer to choose you, and is the best way to achieve sustainable growth.
Stephanie Duval and Nele Pieters developed a science-based methodology to guide companies step by step in building an identity that enables sustainable growth. They described their vision in their book You Do You, and Stephanie Duval will introduce it in a clear and inspiring way during her key note.