2023 kicked off with the Belgian and Flemish authorities restarting checks on the posts of content creators and influencers. This goes beyond mentioning #advertising in commercial posts. With warnings and also fines as a result. What should you pay attention to as a content creator or influencer to avoid fines and how do you work in a professional manner? Patrick Marck of FeWeb’s Content Creators Platform gives you 7 concrete guidelines to communicate transparently, compliantly and ethically.

Stimulate the exchange of knowledge and experience to deliver added value to each stakeholder, that’s what driving Patrick Marck of FeWeb, the Belgian community of digital professionals and agencies. With the creation of the Content Creators Platfom in 2022, Patrick offers content creators & influences, as well as agencies & platforms, the opportunity to join forces and to professionalise the sector. Patrick has a track record in enhancing collaboration: he started in the direct marketing sector (BDMA, now BAM), co-founded BeCommerce and led the interactive advertising bureau (IAB – now BAM).