Session 2 – Keywords

What will you learn?

• How to conduct a keyword research
• How to process keywords in your texts
• Do’s and don’ts
• Finding a balance between findability and readability
• Bringing a SEO friendly structure to your text

About the teacher: Gerben has multiple years of experience in the field of SEO and Content Marketing while working as a Digital marketeer & Account Manager at agency level. His goal is to create content which attracts new visitors and convert them into new clients by the power of content marketing.