Bart Vandormael, who holds a Master degree in Germanic Linguistics and Literature at VUB University in Brussels as well as degrees in Digital Marketing at London Business School and Columbia Business School in New York, has built a career in journalism, PR, and marketing communications that spans over 25+ years. He is founder of marketing communications agency Scaramanga. “In fact, I decided to switch from journalism (Knack Magazine, Trends Style, De Morgen, Het Nieuwsblad, Studio Brussel, …) to PR and marketing communications because I had grown tired of having to struggle my way through approximately 100 press releases a week, of which about 90 percent I found below par and not suited to my needs as a reporter.” Some of his (past and present) clients include KBC, Cera, NMBS, De Lijn, Jessa Ziekenhuis, Ischgl, ARCADIS, and CityDepot. Apart from that, Bart is a passionate Las Vegas, James Bond, and fine dining fan.

Talk

Reporters and news desks are bombarded with hundreds of press releases every day. How does YOUR press release stand out in that constant news overload? Learn how to pitch your story the correct way, how to speak the language of your target audience, how to pick your moments, how to properly address different media channels, how to avoid pitfalls, and how to measure the success of your media action. “Writing 400+ press releases in 20+ years has taught me what works and what does not work. I am happy to share my secrets!”