Passionate about the future of marketing, Karolien is leading the SAP Belux marketing team since 2019. With the customer in control, it was time to turn the wheel at SAP. Both Sales and Marketing have to embrace social intelligence work together in the digital space, create relevant content, and advocate the brand across customers, stakeholders and Business partners. Expect a seasoned IT marketeer on stage, always ready to mix a bit of Kotler with a heavy dose of young digital native enthusiasm for the customer.