Session 1 – The Fundamentals

What will you learn?

• How does a search engine work?
• What does Google take into account for your ranking and what is important?
• How do people search and what do they do with the search results?
• Know your goal and your target audience
• What about your style, tone of voice and approach?

About the teacher: Gerben has multiple years of experience in the field of SEO and Content Marketing while working as a Digital marketeer & Account Manager at agency level. His goal is to create content which attracts new visitors and convert them into new clients by the power of content marketing.