What does Google take into account for your ranking and what is important?
How do people search and what do they do with the search results?
Know your goal and your target audience
What about your style, tone of voice and approach?
About the teacher: Gerben has multiple years of experience in the field of SEO and Content Marketing while working as a Digital marketeer & Account Manager at agency level. His goal is to create content which attracts new visitors and convert them into new clients by the power of content marketing.