Entertaining short form video, mixed with catchy audio, is the newest and most promising form if you want to reach and involve young people. You can find them on Tiktok and Instagram (reels).
It’s time to expand your visual language, because guess what? It is not only young people who are attracted to this. Creating stories and live streaming are important new ways to stay in touch with your followers. And all you need is a smartphone, a good dose of creativity and the guts to publish. How? Social media expert Kirsten Jassies will show and explain.
Kirsten Jassies is a social media expert. She trains people and companies to become better at Instagram and Tiktok, including government, retail and media. She also shares her knowledge on Instagram, blogs and books. She wrote Instaproof (2018), an inspiring guide to Instagram, and in May 2021 her new book Kick-ass content for social media was released in which she interviewed 12 creators, from a drone dude and a filter wizard to a selfie queen and a comedy chick.