Tom Rumes is a lecturer at Thomas More Hogeschool and has a broad experience as a video producer, professional trainer and media consultant. Author of the books ‘How to story’ on storytelling and ‘Be the story’ on transmedia storytelling. He will always try to link storytelling to new technology. Whether it is cross-, trans- or deep media … everything still starts with a strong story! Even if you only have your smartphone as a content tool.