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Whitepaper
The vision of 25 digital marketers for 2025
Nous avons demandé à 25 experts numériques comment ils envisageaient l’année 2025. Quelles seront, selon eux, les principales tendances en matière de numérique ? Et quelle stratégie de marque adopter ? Dans ce livre blanc, ils nous livrent leur vision et leurs attentes, et partagent un certain nombre de conseils concrets. D’un surcroît de transformation …
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Whitepaper
Driving Business Growth through Account Based Marketing
Account Based Marketing voert gerichte marketingcampagnes uit op vooraf geselecteerde accounts, meestal grote accounts. Je zoekt en bepaalt welke accounts je wil targeten om een lead te converteren. Ontwerp vervolgens zeer specifieke, gerichte marketingcampagnes op basis van de behoeften van de accounts. Nadat je deze white paper hebt gelezen, begrijp je: Wat Account Based marketing …
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Whitepaper
Successfully strengthen the customer journey in B2B with content
Jouw strategisch plan is gebaseerd op goed uitgewerkte buyer personas met een al even goed uitgewerkte customer journey. Daarop bouw je je inhoud, die je op de juiste manier en op het juiste moment verspreidt. Dit geldt zowel voor B2B als B2C, maar beiden hebben een ander doel. Daarom plaats je ook verschillende accenten. In …
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Webinar (archief)
Making marketing great again
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects …
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Webinar (archief)
How to make impactful content for B2B companies
In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate …
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Webinar (archief)
From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics to Grow Revenue
With a core focus on LinkedIn, Social media has increasingly been used as a core tactic for B2B lead generation these last few years. However CMOs and marketing teams need to take a wider, data- and tool-based approach focused on pipeline marketing. Philippe will share benchmarks, tools, tactics and tips to help you develop a more integrated …
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Webinar (archief)
Authentic content marketing: why the who is more important than the what
Passionate about the future of marketing, Karolien is leading the SAP Belux marketing team since 2019. With the customer in control, it was time to turn the wheel at SAP. Both Sales and Marketing have to embrace social intelligence work together in the digital space, create relevant content, and advocate the brand across customers, stakeholders …
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Webinar (archief)
Boost Your Content With Impact
Katja is currently the Communication Director at Air Liquide for Northern Europe and CIS countries, having already held several international management positions at multinationals such as Microsoft and Stork. She is a marketer at heart whose passion lies in supporting businesses in various industrial sectors in order to increase their visibility and boost their brand. Content is always at the heart of this. …
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Webinar (archief)
How to start using online personalization in B2B: best practices, examples and useful tips on technologies
Elias loves marketing and entrepreneurship. Being Dutch from origin, he’s worked with companies including KPN, XS4ALL and RAM Mobile Data in several marketing and sales leadership roles, both in Europe and the US. He set-up and managed offices in Atlanta, GA and Frankfurt (Germany). CMO’s come to Elias for 3 reasons: more revenue, more brand …
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Webinar (archief)
The 4 fundamentals for great videomarketing
Filmmaker, founder of Belgian Video Creators and owner of Conci. Originally studied to become a computer scientist but life gave him another destination. When winning an international film competition in 2011 during his study exchange in Vienna he realized that professional happiness can only be achieved when you follow your true passion. After graduating from …
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Webinar (archief)
Build your personal brand on LinkedIn
I’m in love with nature and I have a passion for discoveries. I love to read, create and learn. I’m the mother of 2 young children who teach me every day what patience is for me who like everything to go fast. Passionate about personal and corporate branding, I’m helping brand to develop their image …
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Webinar (archief)
Enabling B2B Content Marketing at Scale
Niels is a Manager within Deloitte Digital Belgium. As digital marketing expert, he advises clients in their journey to further digitize and optimize their marketing organizations, processes and technologies. In order to bring out the best human experience possible. Specialized in B2B marketing, Marketing Automation and related marketing technologies, Niels acts as a strategist & …
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Webinar (archief)
20 ways for companies to be more engaging on LinkedIn
Super Connector – LinkedIn trainer & B2B marketing specialist By researching and applying tactics for engaging content Jenny: Increased her LinkedIn network from 1500 to 6000+ meaningful connections in 2 years, getting more than half a million views on my posts, with weekly requests for proposals. Grew the Freelancers in Belgium community from 250 to …
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Webinars
Krijg meer inzichten in digitale marketing via onze webinars.
Opgenomen webinars
-
Webinar (archief)
Making marketing great again
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects …
-
Webinar (archief)
How to make impactful content for B2B companies
In addition to being a father to five children, Tom is an expert in digital content marketing and the founder of Mediaforta – a digital content marketing agency, active in different countries, which helps brands and editors to create digital content. Through Mediaforta, Tom’s mission is to help companies create outstanding digital content and integrate …
-
Webinar (archief)
From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics to Grow Revenue
With a core focus on LinkedIn, Social media has increasingly been used as a core tactic for B2B lead generation these last few years. However CMOs and marketing teams need to take a wider, data- and tool-based approach focused on pipeline marketing. Philippe will share benchmarks, tools, tactics and tips to help you develop a more integrated …
-
Webinar (archief)
Authentic content marketing: why the who is more important than the what
Passionate about the future of marketing, Karolien is leading the SAP Belux marketing team since 2019. With the customer in control, it was time to turn the wheel at SAP. Both Sales and Marketing have to embrace social intelligence work together in the digital space, create relevant content, and advocate the brand across customers, stakeholders …
-
Webinar (archief)
Boost Your Content With Impact
Katja is currently the Communication Director at Air Liquide for Northern Europe and CIS countries, having already held several international management positions at multinationals such as Microsoft and Stork. She is a marketer at heart whose passion lies in supporting businesses in various industrial sectors in order to increase their visibility and boost their brand. Content is always at the heart of this. …
-
Webinar (archief)
How to start using online personalization in B2B: best practices, examples and useful tips on technologies
Elias loves marketing and entrepreneurship. Being Dutch from origin, he’s worked with companies including KPN, XS4ALL and RAM Mobile Data in several marketing and sales leadership roles, both in Europe and the US. He set-up and managed offices in Atlanta, GA and Frankfurt (Germany). CMO’s come to Elias for 3 reasons: more revenue, more brand …
-
Webinar (archief)
The 4 fundamentals for great videomarketing
Filmmaker, founder of Belgian Video Creators and owner of Conci. Originally studied to become a computer scientist but life gave him another destination. When winning an international film competition in 2011 during his study exchange in Vienna he realized that professional happiness can only be achieved when you follow your true passion. After graduating from …
-
Webinar (archief)
Build your personal brand on LinkedIn
I’m in love with nature and I have a passion for discoveries. I love to read, create and learn. I’m the mother of 2 young children who teach me every day what patience is for me who like everything to go fast. Passionate about personal and corporate branding, I’m helping brand to develop their image …
-
Webinar (archief)
Enabling B2B Content Marketing at Scale
Niels is a Manager within Deloitte Digital Belgium. As digital marketing expert, he advises clients in their journey to further digitize and optimize their marketing organizations, processes and technologies. In order to bring out the best human experience possible. Specialized in B2B marketing, Marketing Automation and related marketing technologies, Niels acts as a strategist & …
-
Webinar (archief)
20 ways for companies to be more engaging on LinkedIn
Super Connector – LinkedIn trainer & B2B marketing specialist By researching and applying tactics for engaging content Jenny: Increased her LinkedIn network from 1500 to 6000+ meaningful connections in 2 years, getting more than half a million views on my posts, with weekly requests for proposals. Grew the Freelancers in Belgium community from 250 to …
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Whitepaper
The vision of 25 digital marketers for 2025
Nous avons demandé à 25 experts numériques comment ils envisageaient l’année 2025. Quelles seront, selon eux, les principales tendances en matière de numérique ? Et quelle stratégie de marque adopter ? Dans ce livre blanc, ils nous livrent leur vision et leurs attentes, et partagent un certain nombre de conseils concrets. D’un surcroît de transformation …
-
Whitepaper
Driving Business Growth through Account Based Marketing
Account Based Marketing voert gerichte marketingcampagnes uit op vooraf geselecteerde accounts, meestal grote accounts. Je zoekt en bepaalt welke accounts je wil targeten om een lead te converteren. Ontwerp vervolgens zeer specifieke, gerichte marketingcampagnes op basis van de behoeften van de accounts. Nadat je deze white paper hebt gelezen, begrijp je: Wat Account Based marketing …
-
Whitepaper
Successfully strengthen the customer journey in B2B with content
Jouw strategisch plan is gebaseerd op goed uitgewerkte buyer personas met een al even goed uitgewerkte customer journey. Daarop bouw je je inhoud, die je op de juiste manier en op het juiste moment verspreidt. Dit geldt zowel voor B2B als B2C, maar beiden hebben een ander doel. Daarom plaats je ook verschillende accenten. In …
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