Effective Lead Generation & Nurturing
Philip Chau - Director of Strategic Marketing - Great Eagle HoldingsHerbekijk nu
Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more. He has 15 years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start up environments.
Prior to Great Eagle, Philip worked at insurance company Aviva and was a founding member of the InsurTech business Blue. As digital marketing department head, he oversaw the company’s customer acquisition, digital journey and digital analytics functions.
Philip holds a Master degree in Management Science from University of Waterloo and a post graduate Certificate in Marketing from University of Toronto.