As part of our white paper ‘The vision of 25 digital marketers for 2025,’ we asked video expert Roel De Cock for his vision for 2025 and some practical tips he would give to readers. You can read his response below. Who is Roel de Cock?Roel De Cock is a creative director at Conci, an …

For many companies, sustainability has become an essential part of their business strategy. This is not only in the fight against climate change and the loss of natural resources but also driven by (international and national) regulations and stakeholders. Companies that effectively integrate sustainability into their communication have a significant advantage. They embrace their (social) …

For many companies, sustainable business has become a central pillar in their strategy. When the European Union adopted the Corporate Sustainability Reporting Directive (CSRD) in November 2022, more and more companies were required to report on the impact of their activities on people and the environment. It’s all about more transparency and better quality of …

Mediaforta is committed to obtaining the Voka Charter for Sustainable Entrepreneurship (VCDO) in 2025 and further embedding sustainability within our company. In a separate blog post, we explain why we are taking this step; in this post, we will go over the concrete action points. Stronger together: workplace well-being Several action points focus on promoting …

“For us, sustainability is not just a buzzword but a strategic choice,” says Tom Peeters, Managing Director of Mediaforta. “As a content marketing agency, we want to take responsibility and contribute concretely to a more sustainable world. That is why we have committed to achieving the VOKA Sustainable Business Charter (VCDO) by 2025. This journey …

How do you target potential customers when you don’t know who or where they are? That’s increasingly the problem for marketers in both B2B and B2C. Back in 2019, research by Gartner found that 75% of B2B buyers preferred a sales rep-free purchase experience. We’ve always secretly known that customers want to take the purchase …