Within your content team, there is room for various profiles, but the digital marketer almost always has a seat at the table. What does his (or her) profile look like and what is their impact on content marketing? What is a digital marketer? A digital marketer is responsible for the online, digital, or internet marketing …

In the category of buzzwords, UX copywriting is a special case. For many, the definition is unclear, and even when it is clear, many brands do not accurately assess its importance. Time for a crash course on ‘small is beautiful for copywriting.’ What is UX copywriting? (attempt 1) Starting this article with a tough question. …

Tone of voice refers to the way your company engages with your target audience, across all communication channels. It could be funny or serious, formal or informal, everything in between and much more. But how do you go about defining the tone of voice that fits your company perfectly? If you don’t yet have a …

Are you responsible for content creation in a large organisation and have you decided to outsource (part of it)? If so, you will be giving feedback on other people’s texts on a regular basis. How do you do that as efficiently as possible? What should you look out for when giving feedback on content creation? …

Let’s say it’s the beginning of winter (assuming you live in the Northern hemisphere!) and you walk past a red billboard with a white polar bear, you could instantly recognise the Coca-Cola ad with the feeling of home, happiness, and celebration. When you grab a blue M&M you instantly hear the “cool” character whilst the …

How high is the wall separating content marketing and CRM in your company? They may seem like two separate disciplines, but on closer examination, we see a clear relationship. As a content marketer, how can you best click the two worlds together? At some point while formulating their content marketing strategy, content marketers with lead …