In the spotlight

- 20 June 2022

6 steps to finding your brand voice

Let’s say it’s the beginning of winter (assuming you live in the Northern hemisphere!) and you walk past a red billboard with a white polar bear, you could instantly recognise the Coca-Cola ad with the feeling of home, happiness, and celebration. When you grab a blue M&M you instantly hear the “cool” character whilst the …

Content Production

- 23 May 2022

5 Content Writing Tips For SaaS Tech Companies

There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling more effectively. Since the cost of developing SaaS tends to be higher than other products – something the gurus at Acropolium estimate between $20,000-$700,000 – there’s a lot riding on good marketing. Prospects must understand why they …

Content Strategy

- 23 June 2021

How to click content marketing and CRM together

How high is the wall separating content marketing and CRM in your company? They may seem like two separate disciplines, but on closer examination, we see a clear relationship. As a content marketer, how can you best click the two worlds together? At some point while formulating their content marketing strategy, content marketers with lead …

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How to create a video marketing strategy for B2B
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Types of videos you can use for B2B marketing
Pros and cons video marketing
Video on social media: the right platforms for your needs
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Content Production

- 20 May 2022

How To Make Your B2B Copy As Irresistible As B2C

We know what you’re thinking. B2C copywriting is the suave, conversational genius making everyone laugh and pay for drinks. B2B, meanwhile, is the other guy hunched in the corner, giving great advice but covered in a thin layer of dust. Well, not quite. Both styles can learn a lot from each other. B2B, in particular, …

Content Strategy

- 5 May 2021

How can you make use of chatbots as a B2B company?

Chatbots are an emerging trend in the marketing and service landscape. They appear more and more often on web pages, social media and apps. Chatbots are automated conversational partners that can work completely independently. They don’t have fixed hours or days off, and they ensure that your business has a point of contact anytime, anywhere. …

Content Strategy

- 3 May 2021

Why demand generation should not be confused with lead generation

It might happen before you know it, while presenting a new content strategy to the management board: you are outlining the objectives and a sudden shift takes place: lead generation becomes demand generation, and nobody notices. It might seem like an insignificant slip of the tongue, but this word choice is not so innocuous. The …

Content Strategy

- 21 April 2021

5 online lead generation pitfalls

For many companies, collecting contact details is an important, if not the most important, objective of their content marketing strategy. Lead generation is the link they want to create between content and sales. Strikingly, recent years have shown that the way to generate leads is to create extraordinarily strong content. Only what is valuable earns a lead. …