There’s no denying that the AI industry is growing more and more with each passing day. An analysis by Stanford University estimates that investments in AI in 2024 amounted to a staggering $252 billion. A majority of businesses are also joining in, with 78% of global companies reportedly using AI in their business. But there might be a disconnect …

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked technical writer David for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is David?David is a freelance professional technical writer with over 30 years’ experience in …

Artificial intelligence will continue to shape digital marketing in 2026. That much is certain. But AI alone does not explain how brands build visibility, authority or sustainable growth. AI has started to move beyond both the experimental and “wow” factor phase – it has become infrastructure. It now underpins how content is created, how information …

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Creative Performance Strategist Danique Bras for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Danique Bras?Danique is a Creative Performance Strategist and founder of Adspells, …

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked strategist, author and speaker Chantal Smink for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Chantal Smink?Chantal is a strategist, author, and speaker redefining how …

As a copywriter today, you are no longer writing only for readers, but also for AI models that generate answers. Make sure you appear in those answers by providing direct answers, question-based subheadings (H2s), entities, sources and years, visible expertise, and an extractable structure (with bullet points and tables). Use GEOIDENTITY and a fixed workflow …