In the spotlight

Content Production

Podcast: Authenticity in the age of influencers (with social media creator Chelsea)

In a world where authenticity is often overshadowed by polished perfection, Chelsea’s journey from a corporate brand lead to a full-time content creator is a refreshing tale of staying true to oneself. Her story is not just about career transition but about embracing one’s identity and passions. The corporate beginning Chelsea’s career began in the …

AI in marketing: When to automate and when to use human creators

While the growing use of AI poses challenges and ethical questions, it can be a powerful addition to marketing stacks. But, like any tool, the true value of AI depends on how it is applied. It’s best used to assist and enhance the work done by humans, not to replace them entirely – it’s still …

Metaphors: the glue that makes your message stick

Do you know what investing and football have in common? Or that negotiating your salary is like dancing the tango? That’s the power of metaphors: you link something abstract or technical to a familiar image and suddenly … it clicks. For anyone working with complex subject matter – think financial markets, legal rules or tech …

What is Google AI Mode? Differences with AIO, Gemini and ChatGPT explained

Google has officially rolled out AI Mode in 50 countries, including Belgium and the Netherlands. But what exactly is AI Mode? And what will it mean for your content strategy, your SEO approach, and your visibility in search results? Table of contents What is Google AI Mode – and how does it differ from traditional …

Content Strategy

How does AI influence your SEO strategy, and how can you use it to your advantage?

Discover how AI is reshaping SEO and how to adapt your strategy for AEO and GEO. Curious about insights gained from the SEO Benelux Conference 2025? Then this blogpost is for you. Table of contents Why is AI changing the rules of SEO? The SEO Benelux Conference again made one thing crystal clear – artificial …

Content Production

Podcast: Where AI gets language wrong (with translator Isabelle)

AI is changing the way we work with language, but can it ever replace human translators? From cultural nuance to context, machines still miss what makes words meaningful. In the most recent episode of Creator Talks, translator Isabelle shares her perspective on the future of translation in the age of AI. What does a typical …

Email marketing in 2025: 8 tips to boost conversions

Does email marketing still work in 2025? Absolutely – provided you do it right. While social media platforms keep tweaking their algorithms and ad prices continue to climb, email remains a reliable marketing channel with one of the highest returns on investment. But to stand out in your audience’s crowded inbox, a standard newsletter is …

How to ethically use AI in your content marketing

In science fiction, AI has often played the villain. From Isaac Asimov’s I, Robot to Stanley Kubrick’s 2001: A Space Odyssey, the genre is full of cautionary tales about what happens when we don’t take a thoughtful and moral approach to developing technology. Sci-fi stories have typically portrayed overt threats, like machines achieving sentience and …

Podcast: Cracking cybersecurity copy (with cybersecurity copywriter Sue)

Cybersecurity has never been more complex. From credential theft to AI-powered risks, today’s threats demand clear communication that speaks to both end users and the C-suite. In this episode of Creator Talks, cybersecurity copywriter Sue shares how she translates complex risks into content that builds awareness and trust. How does AI fit into cybersecurity? “AI …

Creator Talks - Ep. 6 | 28 min.

"If you want to work with influencers, you have to let them be a real ambassador for your brand."

"Stay relatable and just keep on posting why other people are following you."

"How do I make the money? It's really because I am 100% fully myself on social media and I only work with brands that are authentic to me."

More podcasts

Mediaforta podcasts

Content Production

Content Production

Podcast: Authenticity in the age of influencers (with social media creator Chelsea)

In a world where authenticity is often overshadowed by polished perfection, Chelsea’s journey from a corporate brand lead to a full-time content creator is a refreshing tale of staying true to oneself. Her story is not just about career transition but about embracing one’s identity and passions. The corporate beginning Chelsea’s career began in the …

AI in marketing: When to automate and when to use human creators

While the growing use of AI poses challenges and ethical questions, it can be a powerful addition to marketing stacks. But, like any tool, the true value of AI depends on how it is applied. It’s best used to assist and enhance the work done by humans, not to replace them entirely – it’s still …

Metaphors: the glue that makes your message stick

Do you know what investing and football have in common? Or that negotiating your salary is like dancing the tango? That’s the power of metaphors: you link something abstract or technical to a familiar image and suddenly … it clicks. For anyone working with complex subject matter – think financial markets, legal rules or tech …

Content Production

Podcast: Where AI gets language wrong (with translator Isabelle)

AI is changing the way we work with language, but can it ever replace human translators? From cultural nuance to context, machines still miss what makes words meaningful. In the most recent episode of Creator Talks, translator Isabelle shares her perspective on the future of translation in the age of AI. What does a typical …

How to ethically use AI in your content marketing

In science fiction, AI has often played the villain. From Isaac Asimov’s I, Robot to Stanley Kubrick’s 2001: A Space Odyssey, the genre is full of cautionary tales about what happens when we don’t take a thoughtful and moral approach to developing technology. Sci-fi stories have typically portrayed overt threats, like machines achieving sentience and …

Podcast: Cracking cybersecurity copy (with cybersecurity copywriter Sue)

Cybersecurity has never been more complex. From credential theft to AI-powered risks, today’s threats demand clear communication that speaks to both end users and the C-suite. In this episode of Creator Talks, cybersecurity copywriter Sue shares how she translates complex risks into content that builds awareness and trust. How does AI fit into cybersecurity? “AI …

Discover more Content Production

White papers

Content Strategy

AI in marketing: When to automate and when to use human creators

While the growing use of AI poses challenges and ethical questions, it can be a powerful addition to marketing stacks. But, like any tool, the true value of AI depends on how it is applied. It’s best used to assist and enhance the work done by humans, not to replace them entirely – it’s still …

What is Google AI Mode? Differences with AIO, Gemini and ChatGPT explained

Google has officially rolled out AI Mode in 50 countries, including Belgium and the Netherlands. But what exactly is AI Mode? And what will it mean for your content strategy, your SEO approach, and your visibility in search results? Table of contents What is Google AI Mode – and how does it differ from traditional …

Content Strategy

How does AI influence your SEO strategy, and how can you use it to your advantage?

Discover how AI is reshaping SEO and how to adapt your strategy for AEO and GEO. Curious about insights gained from the SEO Benelux Conference 2025? Then this blogpost is for you. Table of contents Why is AI changing the rules of SEO? The SEO Benelux Conference again made one thing crystal clear – artificial …

Email marketing in 2025: 8 tips to boost conversions

Does email marketing still work in 2025? Absolutely – provided you do it right. While social media platforms keep tweaking their algorithms and ad prices continue to climb, email remains a reliable marketing channel with one of the highest returns on investment. But to stand out in your audience’s crowded inbox, a standard newsletter is …

How to ethically use AI in your content marketing

In science fiction, AI has often played the villain. From Isaac Asimov’s I, Robot to Stanley Kubrick’s 2001: A Space Odyssey, the genre is full of cautionary tales about what happens when we don’t take a thoughtful and moral approach to developing technology. Sci-fi stories have typically portrayed overt threats, like machines achieving sentience and …

What does the digital marketer do in your content team?

Every content team brings together a range of profiles, but the digital marketer is almost always one of them. What does this role look like, and what impact does it have on content marketing? What is a digital marketer? A digital marketer is responsible for the online marketing activities within your company. In practice, this …

Discover more Content Strategy

Featured in Content production

Podcast: Authenticity in the age of influencers (with social media creator Chelsea)

Recently added

AI in marketing: When to automate and when to use human creators

Metaphors: the glue that makes your message stick

Podcast: Where AI gets language wrong (with translator Isabelle)

Featured in Content promotion

Email marketing in 2025: 8 tips to boost conversions

Recently added

How to ethically use AI in your content marketing

5 insights from our research on AI and content creators

It’s not just about the buyers

Featured in Content strategy

AI in marketing: When to automate and when to use human creators

Recently added

What is Google AI Mode? Differences with AIO, Gemini and ChatGPT explained

How does AI influence your SEO strategy, and how can you use it to your advantage?

Email marketing in 2025: 8 tips to boost conversions

Featured white paper

Webinars

How to respond to AI in content & search?

SEO Copywriting Campus // Session 3 – Beyond the keyword

Mediaforta podcasts

Podcast: Authenticity in the age of influencers (with social media creator Chelsea)

Featured

Podcast: Where AI gets language wrong (with translator Isabelle)

Podcast: Cracking cybersecurity copy (with cybersecurity copywriter Sue)

In the spotlight

Subscribe to our newsletter

Mediaforta podcasts

Authenticity in the age of influencers

Where AI gets language wrong

Cracking cybersecurity copy

How strategic design shapes experiences

Sustainability sells - but only if you're honest

Why UX-writing is more than just microcopy

Account Based Marketing - Wouter Dieleman

Create podcast - Marie-Hélène Dibenedetto

Content Creation Congress - Hans Van Dam

Create Podcast - Tom Rumes

Neuromarketing

Digital change

Contentmarketing trends

Ambassador-marketing

Performance in marketing

Content Production

White papers

Content Strategy

Recent webinars

How to respond to AI in content & search?

SEO Copywriting Campus Session 3 - Beyond the keyword

SEO Copywriting Campus Session 2 - Keywords

SEO Copywriting Campus Session - The Fundamentals

Making marketing great again

How to make impactful content for B2B companies

From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics to Grow Revenue

Authentic content marketing: why the who is more important than the what

Boost Your Content With Impact

How to start using online personalization in B2B: best practices, examples and useful tips on technologies

The 4 fundamentals for great videomarketing

Build your personal brand on LinkedIn

Enabling B2B Content Marketing at Scale

20 ways for companies to be more engaging on LinkedIn