In the spotlight

From SEO to GEO: marketing in the AI-first era

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked search marketeer Pieter Verschueren for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Pieter Verschueren?Pieter is an experienced search marketeer with a passion for tech …

Content Production

Young people are not against AI content. They are against lazy content

What an exploratory sample of fifteen Flemish students teaches us about AI, trust and brand communication. Criticism of AI is growing louder. The Flemish newspaper De Morgen recently described how resistance is emerging particularly among Gen Z towards a technology that tech companies often present as inevitable. That resistance isn’t only about privacy, copyright or …

Why the Influencer Certificate is a true game-changer

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Patrick Marck, Director of FeWeb, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Patrick Marck?Together with a steering committee comprising influencers, creators, agencies, and …

Content Strategy

Buyer experience, AI, and the rise of the GTM Fabric

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Koen De Witte, founder of LeadFabric, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Koen De Witte?Koen is the Founder and Managing Director of …

Content Strategy

Human-first, AI-powered B2B marketing

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Fractional Marketing Communication Leader Katja De Witte for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Katja De Witte?Katja is the founder of Accretios Marketing …

Content Strategy

Forget the fiction: use ChatGPT to turn research into personas

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Karl Gilis, co-founder of AGConsult, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Karl Gilis?Karl is the co-founder of AGConsult, a UX agency specialised …

Content Production

Why do human translators still matter in the age of AI?

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked translator Isabelle Meschi for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Isabelle Meschi?Isabelle translates from English and Italian into French. She set out on …

SEO in 2026: search happens everywhere

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked freelance SEO & automation builder Hans van Gent for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Hans van Gent?Freelance SEO & automation builder Hans …

Why a podcast should never be an end in itself

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Glenn De Wilde, founder of Podio, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Glenn De Wilde?Glenn, the driving force behind Podio, is a …

Make your content rank and get cited by AI

GEO-SEO checklist

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7-phase workflow
From briefing to AI monitoring
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Step-by-step quality checks
GEO scorecard
Measure readiness before publishing

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Content Production

From SEO to GEO: marketing in the AI-first era

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked search marketeer Pieter Verschueren for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Pieter Verschueren?Pieter is an experienced search marketeer with a passion for tech …

Content Production

Young people are not against AI content. They are against lazy content

What an exploratory sample of fifteen Flemish students teaches us about AI, trust and brand communication. Criticism of AI is growing louder. The Flemish newspaper De Morgen recently described how resistance is emerging particularly among Gen Z towards a technology that tech companies often present as inevitable. That resistance isn’t only about privacy, copyright or …

Why the Influencer Certificate is a true game-changer

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Patrick Marck, Director of FeWeb, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Patrick Marck?Together with a steering committee comprising influencers, creators, agencies, and …

Content Production

Why do human translators still matter in the age of AI?

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked translator Isabelle Meschi for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Isabelle Meschi?Isabelle translates from English and Italian into French. She set out on …

Content Production

Easy reading is hard writing

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked B2B copywriter Geert Van Cauwenberge for his vision for 2026 and two practical tips he would give to readers. You can read his response below. 1. The rise of AI-augmented copywriting In 2026, B2B copywriting will move from …

Content Production

In 2026, we want to read real words again

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked copywriters Hilde Neven and Evi Maquoi for their vision for 2026 and two practical tips they would give to readers. You can read their response below. Who are Evi Maquoi and Hilde Neven?Evi and Hilde are at the …

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Content Strategy

Content Strategy

Buyer experience, AI, and the rise of the GTM Fabric

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Koen De Witte, founder of LeadFabric, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Koen De Witte?Koen is the Founder and Managing Director of …

Content Strategy

Human-first, AI-powered B2B marketing

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Fractional Marketing Communication Leader Katja De Witte for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Katja De Witte?Katja is the founder of Accretios Marketing …

Content Strategy

Forget the fiction: use ChatGPT to turn research into personas

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Karl Gilis, co-founder of AGConsult, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Karl Gilis?Karl is the co-founder of AGConsult, a UX agency specialised …

Content Strategy

Stop waiting for forms: 2026 is the year of signal-based marketing

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked B2B marketing strategist Aldo Wink for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Aldo Wink?Aldo is a B2B marketing strategist and the founder of …

The 2026 Google Ads shift: automation, measurement, and creativity

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked PPC and Google Ads specialist Adriaan Dekker for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Adriaan Dekker?Adriaan is a well-known Dutch PPC and Google …

Content Strategy

2026: the year we squeeze every drop of impact out of every euro

As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Kel Wouters, CEO of the social media agency So Buzzy, for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Kel Wouters?Kel is the founder and …

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From SEO to GEO: marketing in the AI-first era

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Young people are not against AI content. They are against lazy content

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Why do human translators still matter in the age of AI?

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From SEO to GEO: marketing in the AI-first era

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Why the Influencer Certificate is a true game-changer

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Buyer experience, AI, and the rise of the GTM Fabric

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Human-first, AI-powered B2B marketing

Forget the fiction: use ChatGPT to turn research into personas

Stop waiting for forms: 2026 is the year of signal-based marketing

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How to write content AI actually uses?

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Podcast: How AI can amplify your content without losing humanity & trust (Maximilian Fleitmann)

Podcast: Authenticity in the age of influencers (with social media creator Chelsea)

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Make your content rank and get cited by AI

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Scaling content marketing across markets

How AI can amplify your content without losing humanity & trust

Authenticity in the age of influencers

Where AI gets language wrong

Cracking cybersecurity copy

How strategic design shapes experiences

Sustainability sells - but only if you're honest

Why UX-writing is more than just microcopy

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How to write content AI actually uses?

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