How high is the wall separating content marketing and CRM in your company? They may seem like two separate disciplines, but on closer examination, we see a clear relationship. As a content marketer, how can you best click the two worlds together? At some point while formulating their content marketing strategy, content marketers with lead …

Chatbots are an emerging trend in the marketing and service landscape. They appear more and more often on web pages, social media and apps. Chatbots are automated conversational partners that can work completely independently. They don’t have fixed hours or days off, and they ensure that your business has a point of contact anytime, anywhere. …

It might happen before you know it, while presenting a new content strategy to the management board: you are outlining the objectives and a sudden shift takes place: lead generation becomes demand generation, and nobody notices. It might seem like an insignificant slip of the tongue, but this word choice is not so innocuous. The …