We discuss digital change with Renaud de Lombaert.
We touch on his personal mission to guide digital change and to fire people up about exploring new possibilities and challenges. We also talk about the natural and human resistance to the unknown; and why we Belgians aren’t exactly famous for being early adopters.
On top of that, Renaud also outlines Hiatt’s ADCAR model for us. As well as being an appealing framework for anchoring change, this is definitely one model that we marketers need better be aware of.