Within your content team, there is room for various profiles, but the digital marketer almost always has a seat at the table. What does his (or her) profile look like and what is their impact on content marketing? What is a digital marketer? A digital marketer is responsible for the online, digital, or internet marketing …

In the category of buzzwords, UX copywriting is a special case. For many, the definition is unclear, and even when it is clear, many brands do not accurately assess its importance. Time for a crash course on ‘small is beautiful for copywriting.’ What is UX copywriting? (attempt 1) Starting this article with a tough question. …

Tone of voice refers to the way your company engages with your target audience, across all communication channels. It could be funny or serious, formal or informal, everything in between and much more. But how do you go about defining the tone of voice that fits your company perfectly? If you don’t yet have a …

Saying that an excellent content calendar is the cornerstone of well-organized content production is an understatement. Creating a good calendar involves more than just using the right tools. What should you consider when creating a good content calendar? After developing a well-founded content marketing strategy, a content calendar is one of the most tangible tools …

More and more businesses are convinced that content management is an essential strategy for growth. However, after the initial efforts, many questions and challenges often arise. To accelerate your content efforts, an external content provider can be very helpful. Here are five good reasons to outsource your content. It’s not an unusual scenario: a company …

Technical writing is a distinct profession, but what do technical writers actually do? How do they differ from an average copywriter? What skills must they possess to deliver high-quality technical content? In this article, you will learn more about the work of a technical writer. 1. What do they do? As the name suggests, a …