Content Production 23 May 2022 5 Content Writing Tips For SaaS Tech Companies There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling...
Content Strategy 20 June 2022 6 steps to finding your brand voice Let’s say it’s the beginning of winter (assuming you live in the Northern hemisphere!) and you walk past a red...
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Content Production 5 Content Writing Tips For SaaS Tech Companies There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling more effectively. Since the cost of developing SaaS tends to be higher than other products – something the gurus at Acropolium estimate between $20,000-$700,000 – there’s a lot riding on good marketing. Prospects must understand why they …
Content Production How To Make Your B2B Copy As Irresistible As B2C We know what you’re thinking. B2C copywriting is the suave, conversational genius making everyone laugh and pay for drinks. B2B, meanwhile, is the other guy hunched in the corner, giving great advice but covered in a thin layer of dust. Well, not quite. Both styles can learn a lot from each other. B2B, in particular, …