We host a conversation with Frederik Defyn from ‘Jouw Marketing Medewerker’ on the importance of results and ROI in marketing.

In a wide-ranging discussion, Frederik makes it clear that result is not always a purely financial parameter, and that it has everything to do with a good understanding of the customer journey your target audience goes on. We talk about the tactics you can deploy to achieve online results, as well as about metrics and data. We learn that with data, measuring is knowing, but it is also critical to know what you are measuring.