In recent years, video marketing has been gaining in importance and impact. This is partly due to the success of social media (which makes it easier to distribute videos) and smartphones (which make it easier to consume videos quickly). A 2020 study by Limelight’s State of Online Video shows that on average, we watch almost 8 hours of online video per week (in 2016, this was only 4 hours ). So consumers are loving it.

How can B2B brands capitalise on this trend and use video to continue growing digitally? In this whitepaper you will learn, among other things, how to create a video content marketing plan. You will also receive tips from experts and discover what the possibilities and pitfalls are for B2B brands when using video. Enjoy reading and get inspired!

After reading this white paper, you will understand:

• How to create a video marketing strategy for B2B
• How to use video marketing for good
• The types of videos you can use for B2B marketing
• Pros and cons of video marketing
• Video on social media: the right platforms for your needs
• Packed with tips from experts