Classic SEO was built for humans who click. GEO is built for machines that answer.

AI assistants don’t “browse” your content, they extract, verify, and cite it.
If your content isn’t structured, factual, and authoritative, it simply won’t exist in AI answers.

This checklist helps you optimise for the machine that helps the human without sacrificing clarity, depth, or brand voice.

What’s inside the checklist?

1. GEO vs SEO explained clearly
Understand the shift from ranking for clicks to being cited in AI-generated answers.

2. The G-E-O-I-D-E-N-T-I-T-Y framework
A practical writing system that ensures your content is:

• Direct and extractable
• Entity-rich and semantically clear
• Trustworthy, dated, sourced, and experienced

3. A 7-phase content workflow
From briefing and entity mapping to schema, fact-checking, and AI-mention monitoring.

4. Detailed checklists per phase
Actionable, step-by-step checks your writers, editors, and SEO specialists can actually use.

5. Quality scorecard
Objectively score content on GEO readiness before publishing.

Who is this for?

This checklist is built for:

• Content marketers & SEO specialists adapting to AI Overviews
• B2B marketers who need authority, not fluff
• Content teams & agencies standardising quality at scale
• Editors & strategists who want repeatable GEO success