Generative AI seemed to arrive out of nowhere in November 2022, with the launch of ChatGPT. It promised to revolutionise work, increasing productivity, reducing cost, and cutting out boring, repetitive tasks. Now the first stirrings of discontent with the technology are emerging.

This report looks at the use of AI tools among content creators. It examines how widely the technology is being used, what for, and what benefits it’s delivering.

In this research, you discover:

• Insights from a quantitative study involving 58 participants
• Learnings from 1-on-1-interviews with 5 content creators from different branches
• The ethical issues surrounding AI
• A glimpse into the future of AI

>>> Discover the free research