Sustainability is no longer optional: it’s a must. But how do you turn complex ESG strategies into clear, credible content? In this episode of Creator Talks, copywriter and translator Geert shares practical insights on sustainability communication for B2B brands. Whether you’re a copywriter, marketer, or business owner, this conversation will help you avoid greenwashing and write with integrity.

We talk about:

• What sustainability really means in a B2B context
  
• The most common mistakes in sustainability communication
  
• Why transparency and sharing real data matter more than ever