These days, you can’t always tell. Is the content you’re seeing created by a human or by AI? Or if it’s a mix: how much of it is AI-driven, and how much is human work?
Many studies have shown that people crave this kind of transparency. Readers or viewers feel misled when it turns out that content was created by AI without any disclosure (source: Reuters).
At Mediaforta, our content creators also use AI in the production process. But Mediaforta values transparency. To provide clarity about the role of AI in our content creation process, we developed an AI-index.
The image below illustrates the balance between human and AI input.
0% AI:
This content is entirely human-made, with little to no involvement of AI.
25% AI & 75% Human:
This content is created by humans with support from AI—for example, AI was used to spark ideas or draft an outline.
50% AI & 50% Human:
This content represents an equal blend of AI output and human editing. AI may have generated the base structure or large text sections, but human input was crucial in shaping the final version.
75% AI & 25% Human:
This content is largely AI-generated but has been reviewed and modified by humans where needed.
100% AI:
This content is fully AI-generated, with minimal to no human involvement beyond prompting. The AI’s output is published with little or no further human verification.
When content is translated by AI, we shift the percentage 10% towards AI. For example, if an article was originally 0% AI in its original language but then translated using AI, the translated version would be marked as 10% AI. If the original was 25% AI, the translated version would be 35%, and so on.
