- Content Production
10 July 2026
From SEO to GEO: marketing in the AI-first era
As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked search marketeer Pieter...
Podcast
Create is an online conference for content creators, and in the run-up we are bringing a number of podcast episodes online. Today we talk with Hans Van Dam, founder of the Conversation Design Intitute, helping people and organisations to automate customer service via chatbots, to build powerful virtual assistants and emphasize in-app engagement for customers. Ai cycles through the whole conversation. Learn what conversational AI is and how language models work.