- Content Production
12 June 2026
Easy reading is hard writing
As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked B2B copywriter Geert...
Webinar
AI is changing not just where content shows up, but how it gets interpreted.
Search engines, LLMs, AI assistants, and zero-click platforms increasingly rely on structured, credible, machine-readable content instead of old-school keyword tactics.If you want your writing to remain visible and influential, you need to know how AI reads, evaluates, and selects content.
In this webinar, you’ll learn the new writing rules for an AI-first world. From GEO (Generative Engine Optimization) to knowledge signals that LLMs favor.
This session is ideal for: