Does email marketing still work in 2025? Absolutely – provided you do it right. While social media platforms keep tweaking their algorithms and ad prices continue to climb, email remains a reliable marketing channel with one of the highest returns on investment. But to stand out in your audience’s crowded inbox, a standard newsletter is …

In science fiction, AI has often played the villain. From Isaac Asimov’s I, Robot to Stanley Kubrick’s 2001: A Space Odyssey, the genre is full of cautionary tales about what happens when we don’t take a thoughtful and moral approach to developing technology. Sci-fi stories have typically portrayed overt threats, like machines achieving sentience and …

Every content team brings together a range of profiles, but the digital marketer is almost always one of them. What does this role look like, and what impact does it have on content marketing?  What is a digital marketer?   A digital marketer is responsible for the online marketing activities within your company. In practice, this …

Having plenty of reviews on a product, brand or service is always better than having none, even if some of them are negative. A larger number of reviews builds credibility and trust. And yes, you can actively ask for them. In some cases there are restrictions, but in most situations, asking is perfectly allowed. The …

In marketing, the A/B test is one of the most established methods to determine whether your actions are working. But can you also apply it to content marketing? Absolutely. Here are several practical ways to do just that. An A/B test, also known as a split test, is a method for comparing two versions of …

Generative AI has quickly become a standard tool in the workflow of many content creators. But how are they actually using these tools? Mediaforta asked more than 50 specialised content creators from a wide range of industries. The result: a realistic picture of the opportunities, challenges, and expectations for the future of AI in content …