Scaling content across countries sounds simple. In reality, it’s one of the hardest challenges in modern marketing.

Different markets. Different languages. Different teams. What works in one country often doesn’t translate to another. And yet, the expectation is consistency, quality and impact at scale.

In this episode, you’ll learn:

• Why international content marketing is so difficult to scale
• How to structure global vs local content responsibilities
• How to maintain consistency without limiting local relevance

Jonathan Wuurman explains how to organise content marketing at an international level, and what it takes to make it work in practice.