How can you leverage your fan base for your marketing, and encourage customers and employees to express their brand love?

Rik Lagey of Ambassify tells us how to go about it. In this conversation, Rik explains what ambassador marketing is, and how it differs substantially from what influencers do. The nuts and bolts of how it works are explained with an example case. It is all about the involvement and engagement of a kind of VIP community built around your brand or business.