Content Production 10 July 2026 From SEO to GEO: marketing in the AI-first era As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked search marketeer Pieter...
Content Production 10 July 2026 From SEO to GEO: marketing in the AI-first era As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked search marketeer Pieter...
Content Strategy 3 July 2026 Buyer experience, AI, and the rise of the GTM Fabric As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Koen De Witte,...
The ultimate GEO checklist: make your content rank and get cited by AI GEO vs SEO explained The G-E-O-I-D-E-N-T-I-T-Y framework A 7-phase content workflow Checklists & quality scorecard
Podcast: Scaling content marketing across markets: what actually works (Jonathan Wuurman) with Jonathan Wuurman Listen now
Podcast: How AI can amplify your content without losing humanity & trust (Maximilian Fleitmann) Listen now
Content Strategy Buyer experience, AI, and the rise of the GTM Fabric As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Koen De Witte, founder of LeadFabric, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Koen De Witte?Koen is the Founder and Managing Director of …
Content Strategy Human-first, AI-powered B2B marketing As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Fractional Marketing Communication Leader Katja De Witte for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Katja De Witte?Katja is the founder of Accretios Marketing …
Content Strategy Forget the fiction: use ChatGPT to turn research into personas As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Karl Gilis, co-founder of AGConsult, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Karl Gilis?Karl is the co-founder of AGConsult, a UX agency specialised …
Content Production Why do human translators still matter in the age of AI? As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked translator Isabelle Meschi for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Isabelle Meschi?Isabelle translates from English and Italian into French. She set out on …
Why a podcast should never be an end in itself As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked Glenn De Wilde, founder of Podio, for his vision for 2026 and two practical tips he would give to readers. You can read his response below. Who is Glenn De Wilde?Glenn, the driving force behind Podio, is a …
Content Production Easy reading is hard writing As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked B2B copywriter Geert Van Cauwenberge for his vision for 2026 and two practical tips he would give to readers. You can read his response below. 1. The rise of AI-augmented copywriting In 2026, B2B copywriting will move from …
The LinkedIn algorithm no longer rewards tricks, but expertise The days that you could automatically build an audience on LinkedIn with a clever angle, a few quick comments and some internal likes are over. The algorithm has changed. For B2B marketers, that is actually good news. Because LinkedIn seems to be rewarding those with the loudest voice less and less, and those who genuinely …
Content Strategy Distribution becomes the real advantage As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked AI content marketing strategist Ina Toncheva for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Ina Toncheva?Ina Toncheva is an AI content marketing strategist, trainer, …
Content Production The expanding role of the writer in an AI-driven market As part of our whitepaper ‘The vision of 27 marketers and content creators for 2026’, we asked freelance copywriter and communication specialist Josefien De Bock for her vision for 2026 and two practical tips she would give to readers. You can read her response below. Who is Josefien De Bock?Josefien is a freelance copywriter and …