In the category of buzzwords, UX copywriting is a special case. For many, the definition is unclear, and even when it is clear, many brands do not accurately assess its importance. Time for a crash course on ‘small is beautiful for copywriting.’ What is UX copywriting? (attempt 1) Starting this article with a tough question. …

For many companies, sustainability has become an essential part of their business strategy. This is not only in the fight against climate change and the loss of natural resources but also driven by (international and national) regulations and stakeholders. Companies that effectively integrate sustainability into their communication have a significant advantage. They embrace their (social) …

In the world of content marketing, pitches are often seen as the norm: companies ask agencies to ‘compete’ for a project, hoping to find the best partner. However, as a content marketing agency, Mediaforta consciously chooses not to participate in pitches. In this blog, we explain why we make this choice and why it benefits …

Tone of voice refers to the way your company engages with your target audience, across all communication channels. It could be funny or serious, formal or informal, everything in between and much more. But how do you go about defining the tone of voice that fits your company perfectly? If you don’t yet have a …