“Mediaforta helps brands grow through outstanding content created by the world’s most specialised content creators,” says Tom Peeters. “We make full use of our international network of highly specialised creators — people with exceptional talent. That’s what makes us unique, and we want to emphasize that more clearly. With Creator Talks, we’re exploring the superpower of these creators and aiming to give the talented people in our network the recognition they deserve.”

Who is this podcast for? Tom Peeters: “We’re targeting anyone interested in content creation. That includes content creators themselves, but also content marketers who want to gain deeper insights into how great content is made.”

Content pollution

He believes now is the ideal moment to launch this podcast: “In a time when AI has a major impact on what I would call content pollution, the demand for human-created content is only growing. Research —such as that from Reuters— shows that people value content created by humans more than content generated by algorithms. This podcast is our way of showcasing those creators. Our content creators also embrace AI tools, but what you’ll hear again and again is that, despite all the available AI, it’s ultimately people who make the real difference and provide true added value.”

Each episode of Creator Talks dives into the unique superpower of a content creator, from UX writing to video marketing. In the first episode, you’ll meet UX writer and content designer Lucie. She discusses the nuances of UX writing and content design, as well as accessible and inclusive content, her experience with open source projects, and how to adapt content strategies to suit different audiences and cultures.

Listen here!