Webinar

How do you write content AI actually uses?

5 February 2026 -11:00:00 (Online - 45 min)

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Learn how to write content that AI models can understand, trust, and actually use in responses, summaries, overviews, and recommendations.

Learn how to adapt your content and SEO strategy to stay visible and competitive in an AI-first search landscape.

AI is changing not just where content shows up, but how it gets interpreted.
Search engines, LLMs, AI assistants, and zero-click platforms increasingly rely on structured, credible, machine-readable content instead of old-school keyword tactics.


If you want your writing to remain visible and influential, you need to know how AI reads, evaluates, and selects content.

In this webinar, you’ll learn the new writing rules for an AI-first world. From GEO (Generative Engine Optimization) to knowledge signals that LLMs favor.

What you’ll learn:

  • How AI actually reads and interprets your writing
  • How LLMs decide which content to surface, cite, or ignore
  • How to write for GEO (Generative Engine Optimization)
  • How to structure content so AI models can understand it
  • The content formats AI prefers
  • Practical techniques, tools & workflows

Who should attend?

This session is ideal for:

  • Copywriters & content creators
  • UX writers & technical writers
  • Digital marketers & SEO profiles
  • Anyone who wants their content to remain visible in AI-first search

Hosted by

Gerben De Moor

SEO/GEO Expert

Gerben De Moor is a passionate digital marketing expert with more than eight years of agency experience. With a deep understanding of content marketing, SEO & GEO and especially his expertise in data analytics, Gerben has specialised in optimising the entire customer journey. He understands how to attract visitors, convert them into leads and ultimately into valuable customers.
Gerben De Moor is a passionate digital marketing expert with more than eight years of agency experience. With a deep understanding of content marketing, SEO & GEO and especially his expertise in data analytics, Gerben has specialised in optimising the entire customer journey. He understands how to attract visitors, convert them into leads and ultimately into valuable customers.

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