Cybersecurity has never been more complex. From credential theft to AI-powered risks, today’s threats demand clear communication that speaks to both end users and the C-suite. In this episode of Creator Talks, cybersecurity copywriter Sue shares how she translates complex risks into content that builds awareness and trust.
“AI can help a company improve its cybersecurity stance. Because AI can sniff out attacks before they happen and determine if something is a positive or a negative. It takes over all the mundane stuff humans just cannot handle because there are so many attacks coming into a company these days. But threat actors are also using generative AI to improve their attacks. They are using it to create malicious code, ransomware, better fishing emails, …”
– Sue
“I am really writing it… for me! If I understand it, I can put it out there for others to understand. You also have to keep your audience in mind. A consumer just wants to keep their information safe. But someone from the C-level has to think about their company, employees, customers, vendors, … Still writing for them is just like writing for the consumer, because I don’t expect the CEO or COO to have a lot of cybersecurity knowledge. On the other hand, writing for the CISO (Chief Information and Security Officer) is a little different.”
– Sue
“There is no standard cybersecurity language for example in hiring. When a company is looking for a cybersecurity person, they might call them a data security expert, a cybersecurity analyst or something else. All these different terms mean the same thing. So when you are looking at a job opening it takes a while to figure out what it is and realise: oh that is what I have been doing for years!”
Do you want to know more about cybersecurity copywriting? Find out in 👉 this podcast episode with Sue.
