Content Production 26 March 2024 How to write better IT content There’s no single best way to write about IT. Your approach should depend on who your intended readers are, and...
Content Production 21 March 2024 How do you provide feedback on texts in large organisations? Are you responsible for content creation in a large organisation and have you decided to outsource (part of it)? If...
Account based marketing What is Account Based Marketing? Benefits and challenges Succesful ABM implementation Tools and inspiring cases
Content Strategy How can you make use of chatbots as a B2B company? Chatbots are an emerging trend in the marketing and service landscape. They appear more and more often on web pages, social media and apps. Chatbots are automated conversational partners that can work completely independently. They don’t have fixed hours or days off, and they ensure that your business has a point of contact anytime, anywhere. …