After working for nearly a decade as a copywriter and content manager in advertising agencies and freelance, working across a broad range of brands and industries, Christophe turned client side. Following several years in the fashion and food industry, today, he manages Toyota Europe’s brand communication, always on editorial and the European activation of Toyota’s Olympic-Paralympic partnership.

Behavioral science teaches us the tricks with which we can direct people's behavior in the short term, but psychological research shows how unsustainable that is. Meanwhile, the same research shows a much more interesting approach: motivating behavior through communication based on your brand's distinctive identity. In other words, investing in yourself will enable and motivate the customer to choose you, and is the best way to achieve sustainable growth.

Stephanie Duval and Nele Pieters developed a science-based methodology to guide companies step by step in building an identity that enables sustainable growth. They described their vision in their book You Do You, and Stephanie Duval will introduce it in a clear and inspiring way during her key note.

At age 12, Sofie Couwenbergh told her parents she‘d do ‘something with writing‘ later, and that‘s exactly what she‘s been up to for more than 10 years now. Sofie learned content strategy through trial and error, growing her own authority site in the competitive travel industry to over 200,000 uniques. Right now, she applies her skills to help brands in the digital marketing and communication spheres generate more qualified leads through blog content.

Vahe Arabian is the founder of State of Digital Publishing, a digital publication and consultancy. Over the past 12 years, he has provided SEO and content strategy across startup agencies and digital media publishers.

'Use LinkedIn in a smart and authentic way, and the business world is at your feet'. With this motto, Anneke van der Voort guides entrepreneurs towards a distinctive profile and more customers via LinkedIn. Her clientele mainly includes entrepreneurs in business services. Before starting her company PRminded in 2013, she worked in Singapore and London as a freelance PR & marketing professional and marketing teacher. She has coached, trained and advised hundreds of entrepreneurs in the Netherlands and abroad.

Entertaining short form video, mixed with catchy audio, is the newest and most promising form if you want to reach and involve young people. You can find them on Tiktok and Instagram (reels).
It's time to expand your visual language, because guess what? It is not only young people who are attracted to this. Creating stories and live streaming are important new ways to stay in touch with your followers. And all you need is a smartphone, a good dose of creativity and the guts to publish. How? Social media expert Kirsten Jassies will show and explain.

Kirsten Jassies is a social media expert. She trains people and companies to become better at Instagram and Tiktok, including government, retail and media. She also shares her knowledge on Instagram, blogs and books. She wrote Instaproof (2018), an inspiring guide to Instagram, and in May 2021 her new book Kick-ass content for social media was released in which she interviewed 12 creators, from a drone dude and a filter wizard to a selfie queen and a comedy chick.

Patrick Marck is director of FeWeb, the Belgian network of digital professionals and agencies, representing +500 companies. Patrick has a track record in enhancing collaboration & exchange between digital professionals. He started in the direct marketing sector (BDMA, now BAM), co-founded BeCommerce and led the interactive advertising bureau (IAB – now BAM). At FeWeb, his focus lies on web/app development, e-commerce & digital marketing as well as digital entrepreneurship.

"Frederik Dooms has been working in digital marketing for over 10 years. He worked in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M's agency trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, advising large advertisers on how to get the most out of digital marketing".

David begon zijn carrière bij digitale bureaus waar hij grootschalige reclamecampagnes beheerde. Van freelancer tot Accenture, hij werkte voor verschillende soorten lokale en internationale bedrijven aan 360 graden digitale projecten. De afgelopen jaren werkte David bij ArcelorMittal en Etex, met een sterke focus op data- en analytics-strategieën. In zijn vrije tijd maakt David graag muziek en kookt hij graag.

As an experienced information designer, Koen Van den Eeckhout combines his scientific background with a passion for effective communication and graphic design. After obtaining a PhD in physics and several years of consultancy at EY, he founded data visualization agency Baryon to bridge the gap between analytics, creativity and communication. He builds engaging visual stories, infographics and charts to turn your complex message into powerful data visuals.

The market is hungry for well-made video content. The audience is watching. More and more user generated videos are being created on TikTok and YouTube - using simple tools like cameraphones and editing apps. The video advertising platforms have grown up. So what is keeping organizations from planning, creating and promoting web videos that convert? In this keynote, Clo Willaerts shares recent benchmarks and inspiring best practices - even for teams on a very tight budget.

Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more. He has 15 years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start up environments.

Prior to Great Eagle, Philip worked at insurance company Aviva and was a founding member of the InsurTech business Blue. As digital marketing department head, he oversaw the company’s customer acquisition, digital journey and digital analytics functions.
Philip holds a Master degree in Management Science from University of Waterloo and a post graduate Certificate in Marketing from University of Toronto.