{"id":5001,"date":"2015-10-28T15:08:32","date_gmt":"2015-10-28T14:08:32","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=5001"},"modified":"2024-04-17T17:08:59","modified_gmt":"2024-04-17T15:08:59","slug":"5-prima-gratis-ebooks-over-contentmarketing","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/5-prima-gratis-ebooks-over-contentmarketing\/","title":{"rendered":"5 prima gratis ebooks over contentmarketing"},"content":{"rendered":"<p><strong>Begin vorig jaar gaven we al eens\u00a0<a href=\"https:\/\/mediaforta.com\/blog\/?s=e-book&amp;lang=nl\" target=\"_blank\" rel=\"noopener noreferrer\">een overzicht<\/a> van\u00a0interessante ebooks over contentmarketing en sindsdien is de stroom aan fijne lectuur blijven toenemen. We gingen opnieuw door het aanbod van de jongste maanden en selecteerden deze vijf boeken die zich pal op de huidige evolutie in contentmarketing bevinden. Veel leesplezier!<\/strong><\/p>\n<h2 id=\"1-quick-guide-for-content-promotion-door-relevance\">1. \u201cQuick guide for content promotion\u201d (door Relevance)<\/h2>\n<p>Nu veel bedrijven zich bewust zijn geworden van de kracht van hun eigen kanalen om content te publiceren, groeit ook het besef dat er vaak heel wat groei zit in het effici\u00ebnt promoten van die content. Het Amerikaanse Relevance, een leverancier van uiteenlopende content services, schreef een basisgids voor contentpromotie. Dat betekent: uitleg over het onderscheid tussen paid, owned en earned media, tools voor contentpromotie, maar zeker ook aandacht voor een goede promotiestrategie en een aantal best practices waar je nuttige lessen kan uit trekken.<\/p>\n<p><a href=\"https:\/\/www.publi.sh\/#!\/guide-details\/quick-guide-for-content-promotion\" target=\"_blank\" rel=\"noopener noreferrer\">Dit ebook kan je hier downloaden<\/a><\/p>\n<h2 id=\"2-the-best-practice-guide-for-effective-blogger-outreach-door-inkybee\">2. \u201cThe best practice guide for effective blogger outreach\u201d (door Inkybee)<\/h2>\n<p>Inkybee, een influencer marketing software, schreef een boek dat een stapje verder gaat op vlak van contentpromotie. Het spitst zich specifiek toe op het inschakelen van invloedrijke bloggers in je promotiecampagne om het bereik van je content op te drijven. Het ebook vertrekt vanuit de strategie om een bereikcampagne te onderbouwen en geeft praktische tips over het ontwikkelen van een structurele relatie met bloggers in je niche. Mooi is dat dit ebook ook de metrics niet uit het oog verliest en je op weg zet bij het traceren en meten van de verspreiding van je content.<\/p>\n<p><a href=\"http:\/\/www.inkybee.com\/blogger-outreach-a-best-practice-guide\/#.VjDUnysWRyT\" target=\"_blank\" rel=\"noopener noreferrer\">Dit ebook kan je hier downloaden<\/a><\/p>\n<h2 id=\"3-the-roi-of-content-marketing-door-kuno\">3.&#8221; The ROI of content marketing&#8221; (door Kuno)<\/h2>\n<p>Die metrics blijven nog steeds een hot topic in contentmarketing en een goed nieuw ebook over het onderwerp komt van het Amerikaanse inbound marketing agency Kuno. Dat vertrekt van de nog steeds pertinente vaststelling dat de helft van de marketers de ROI van contentmarketing niet in kaart brengt. En dat het probleem niet in luiheid of tijdsgebrek zit, maar eerder in de complexiteit van het meten. Kuno geeft aan welke doelen je moet stellen bij het meten de ROI, wat de beste metrics zijn en vooral ook hoe je je ROI-meting kan verbeteren.<\/p>\n<p><a href=\"http:\/\/www.kunocreative.com\/content-marketing-roi\" target=\"_blank\" rel=\"noopener noreferrer\">Dit ebook kan je hier downloaden<\/a><\/p>\n<h2 id=\"4-the-marketers-crash-course-in-visual-content-creation-door-hubspot\">4. \u201cThe marketer\u2019s crash course in visual content creation\u201d (door HubSpot)<\/h2>\n<p>Ook marketing automation autoriteit Hubspot blijft knappe ebooks produceren en die gaan lang niet alleen over software of automatisering. Dit ebook vertelt hoe je het design van content kan verzorgen en verbeteren, zelfs je als geen \u2018natural born designer\u2019 bent. Zie het als een snelle cursus in visual content design met veel concrete tips over bijvoorbeeld infographics, maar ook over de software die van pas kan komen.<\/p>\n<p><a href=\"http:\/\/offers.hubspot.com\/marketers-crash-course-in-visual-content-creation\" target=\"_blank\" rel=\"noopener noreferrer\">Dit ebook kan je hier downloaden<\/a><\/p>\n<h2 id=\"5-create-buyer-personas-that-work-door-wyzowl\">5. \u201cCreate buyer personas that work\u201d (door Wyzowl)<\/h2>\n<p>Werken met een goede doelgroeptypologie of buyer personas vindt bij een groeiende groep bedrijven ingang. De Britse videoproducent Wyzowl legt in dit ebook niet enkel uit waarom buyer personas nuttig zijn, maar overloopt ook de stappen die je moet zetten om goede buyer personas te ontwikkelen. Het neemt demografie, kooptendensen, bedrijfswaarden en -doelstellingen mee in zijn benadering en dat geeft het ebook best wel toegevoegde waarde ten opzichte van wat eerder over dit topic verscheen.<\/p>\n<p><a href=\"https:\/\/www.publi.sh\/#!\/guide-details\/how-to-create-buyer-personas-that-work\" target=\"_blank\" rel=\"noopener noreferrer\">Dit ebook kan je hier downloaden<\/a><\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mediaforta.com\/blog\/whitepaper\/14-redenen-waarom-jouw-contentmarketing-niet-werkt\/\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"485\" src=\"http:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-white-paper-contentmarketing-21.jpg\" alt=\"\" class=\"wp-image-15609\" srcset=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-white-paper-contentmarketing-21.jpg 865w, https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-white-paper-contentmarketing-21-635x356.jpg 635w, https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-white-paper-contentmarketing-21-768x431.jpg 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Begin vorig jaar gaven we al eens\u00a0een overzicht van\u00a0interessante ebooks over contentmarketing en sindsdien is de stroom aan fijne lectuur blijven toenemen. We gingen opnieuw door het aanbod van de jongste maanden en selecteerden deze vijf boeken die zich pal op de huidige evolutie in contentmarketing bevinden. Veel leesplezier! 1. \u201cQuick guide for content promotion\u201d &#8230; <\/p>\n","protected":false},"author":10,"featured_media":20130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966,1],"tags":[65,4253,156,4252,201,211,507,264],"class_list":["post-5001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie","category-geen-categorie","tag-buyer-personas","tag-contentpromotie","tag-e-books","tag-ebooks","tag-hubspot","tag-influencer-marketing","tag-marketing-dinfluence","tag-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 prima gratis ebooks over contentmarketing - Mediaforta Blog<\/title>\n<meta name=\"description\" content=\"Mediaforta grasduinde door het ruime aanbod aan ebooks over contentmarketing en selecteerde deze vijf gratis ebooks over actuele onderwerpen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/5-prima-gratis-ebooks-over-contentmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 prima gratis ebooks over contentmarketing\" \/>\n<meta property=\"og:description\" content=\"Mediaforta grasduinde door het ruime aanbod aan ebooks over contentmarketing en selecteerde deze vijf gratis ebooks over actuele onderwerpen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/5-prima-gratis-ebooks-over-contentmarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-28T14:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T15:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2015\/10\/shutterstock_418494727.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Peeters\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Peeters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/5-prima-gratis-ebooks-over-contentmarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/5-prima-gratis-ebooks-over-contentmarketing\\\/\"},\"author\":[],\"headline\":\"5 prima gratis ebooks over contentmarketing\",\"datePublished\":\"2015-10-28T14:08:32+00:00\",\"dateModified\":\"2024-04-17T15:08:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/5-prima-gratis-ebooks-over-contentmarketing\\\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/5-prima-gratis-ebooks-over-contentmarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/shutterstock_418494727.jpg\",\"keywords\":[\"buyer personas\",\"contentpromotie\",\"e-books\",\"ebooks\",\"Hubspot\",\"influencer marketing\",\"marketing d'influence\",\"metrics\"],\"articleSection\":[\"Contentstrategie\",\"Geen categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/5-prima-gratis-ebooks-over-contentmarketing\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/5-prima-gratis-ebooks-over-contentmarketing\\\/\",\"name\":\"5 prima gratis ebooks over contentmarketing - 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