{"id":22766,"date":"2025-08-05T09:11:35","date_gmt":"2025-08-05T07:11:35","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=22766"},"modified":"2025-08-05T09:11:36","modified_gmt":"2025-08-05T07:11:36","slug":"podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/","title":{"rendered":"Podcast: How strategic design shapes experiences (with strategic designer Christof)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Design is meer dan esthetiek. Het is een manier van denken en problemen strategisch aanpakken. Maar hoe vertaal je die mindset naar echte, experience-led projecten? In deze aflevering van Creator Talks deelt strategisch designer Christof hoe design thinking merken, producten en ervaringen vormt. Dat doet hij aan de hand van use case Tomorrowland.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-is-strategisch-design\">Wat is strategisch design?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDat is een moeilijke vraag om mee te beginnen. Het defini\u00ebren van strategisch design is tegelijkertijd eenvoudig en complex. Deze termen zijn namelijk zeer beladen en dubbelzinnig. Veel mensen beseffen  niet dat ontwerp meer is dan alleen dingen er beter uit laten zien, het is een attitude. Het eindresultaat van een ontwerpstrategie kan zo simpel zijn als het verbeteren van de werking van een dienst of product, of het verbeteren van de gebruikerservaring.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Christof<\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1siPsHRnXzct11nWm3xpum?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"de-vraag-in-vraag-stellen\">De vraag in vraag stellen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMeestal hebben klanten een specifieke vraag en bepaalde verwachtingen, en het eerste wat ik doe is die vraag in vraag stellen. Ik vraag mezelf af of we ons op de juiste vraag richten en of we het op de juiste manier aanpakken. Strategisch ontwerp gaat meer over hoe je dingen op een algemeen niveau kunt oplossen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Christof<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer weten of strategisch design?<\/strong> Luister naar &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/1siPsHRnXzct11nWm3xpum?si=lrbT8ZbhR0-qgCSs12ubwg\" target=\"_blank\" rel=\"noreferrer noopener\">de volledige aflevering met Christof<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design is meer dan esthetiek. Het is een manier van denken en problemen strategisch aanpakken. Maar hoe vertaal je die mindset naar echte, experience-led projecten? In deze aflevering van Creator Talks deelt strategisch designer Christof hoe design thinking merken, producten en ervaringen vormt. Dat doet hij aan de hand van use case Tomorrowland. Wat is &#8230; <\/p>\n","protected":false},"author":46,"featured_media":22725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4964,4966],"tags":[],"class_list":["post-22766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentproductie","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: How strategic design shapes experiences (with strategic designer Christof) - Mediaforta Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: How strategic design shapes experiences (with strategic designer Christof)\" \/>\n<meta property=\"og:description\" content=\"Design is meer dan esthetiek. Het is een manier van denken en problemen strategisch aanpakken. Maar hoe vertaal je die mindset naar echte, experience-led projecten? In deze aflevering van Creator Talks deelt strategisch designer Christof hoe design thinking merken, producten en ervaringen vormt. Dat doet hij aan de hand van use case Tomorrowland. Wat is ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T07:11:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T07:11:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hanne\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/\"},\"author\":[],\"headline\":\"Podcast: How strategic design shapes experiences (with strategic designer Christof)\",\"datePublished\":\"2025-08-05T07:11:35+00:00\",\"dateModified\":\"2025-08-05T07:11:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/\"},\"wordCount\":220,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Grote-afbeelding-landscape-CHRISTOF-1.png\",\"articleSection\":[\"Contentproductie\",\"Contentstrategie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/\",\"name\":\"Podcast: How strategic design shapes experiences (with strategic designer Christof) - Mediaforta Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Grote-afbeelding-landscape-CHRISTOF-1.png\",\"datePublished\":\"2025-08-05T07:11:35+00:00\",\"dateModified\":\"2025-08-05T07:11:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Grote-afbeelding-landscape-CHRISTOF-1.png\",\"contentUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Grote-afbeelding-landscape-CHRISTOF-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentproductie\\\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: How strategic design shapes experiences (with strategic designer Christof)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/\",\"name\":\"Mediaforta Blog\",\"description\":\"over Content Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\",\"name\":\"Mediaforta\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/mf.png\",\"contentUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/mf.png\",\"width\":1257,\"height\":1257,\"caption\":\"Mediaforta\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediaforta\\\/\",\"https:\\\/\\\/x.com\\\/Mediaforta\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mediaforta\"],\"description\":\"Great content, Better marketing.\",\"email\":\"hello@mediaforta.be\",\"telephone\":\"0032497 70 01 23\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Podcast: How strategic design shapes experiences (with strategic designer Christof) - Mediaforta Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/","og_locale":"nl_NL","og_type":"article","og_title":"Podcast: How strategic design shapes experiences (with strategic designer Christof)","og_description":"Design is meer dan esthetiek. Het is een manier van denken en problemen strategisch aanpakken. Maar hoe vertaal je die mindset naar echte, experience-led projecten? In deze aflevering van Creator Talks deelt strategisch designer Christof hoe design thinking merken, producten en ervaringen vormt. Dat doet hij aan de hand van use case Tomorrowland. Wat is ...","og_url":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/","og_site_name":"Mediaforta Blog","article_publisher":"https:\/\/www.facebook.com\/mediaforta\/","article_published_time":"2025-08-05T07:11:35+00:00","article_modified_time":"2025-08-05T07:11:36+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png","type":"image\/png"}],"author":"Hanne","twitter_misc":{"Geschreven door":"Hanne","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#article","isPartOf":{"@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/"},"author":[],"headline":"Podcast: How strategic design shapes experiences (with strategic designer Christof)","datePublished":"2025-08-05T07:11:35+00:00","dateModified":"2025-08-05T07:11:36+00:00","mainEntityOfPage":{"@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/"},"wordCount":220,"publisher":{"@id":"https:\/\/mediaforta.com\/blog\/#organization"},"image":{"@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#primaryimage"},"thumbnailUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png","articleSection":["Contentproductie","Contentstrategie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/","url":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/","name":"Podcast: How strategic design shapes experiences (with strategic designer Christof) - Mediaforta Blog","isPartOf":{"@id":"https:\/\/mediaforta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#primaryimage"},"image":{"@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#primaryimage"},"thumbnailUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png","datePublished":"2025-08-05T07:11:35+00:00","dateModified":"2025-08-05T07:11:36+00:00","breadcrumb":{"@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#primaryimage","url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png","contentUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-strategic-design-shapes-experiences-with-strategic-designer-christof-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediaforta.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: How strategic design shapes experiences (with strategic designer Christof)"}]},{"@type":"WebSite","@id":"https:\/\/mediaforta.com\/blog\/#website","url":"https:\/\/mediaforta.com\/blog\/","name":"Mediaforta Blog","description":"over Content Marketing","publisher":{"@id":"https:\/\/mediaforta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediaforta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/mediaforta.com\/blog\/#organization","name":"Mediaforta","url":"https:\/\/mediaforta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/mediaforta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/11\/mf.png","contentUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/11\/mf.png","width":1257,"height":1257,"caption":"Mediaforta"},"image":{"@id":"https:\/\/mediaforta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediaforta\/","https:\/\/x.com\/Mediaforta","https:\/\/www.linkedin.com\/company\/mediaforta"],"description":"Great content, Better marketing.","email":"hello@mediaforta.be","telephone":"0032497 70 01 23"}]}},"fimg_url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/07\/Grote-afbeelding-landscape-CHRISTOF-1.png","_links":{"self":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts\/22766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/comments?post=22766"}],"version-history":[{"count":1,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts\/22766\/revisions"}],"predecessor-version":[{"id":22768,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts\/22766\/revisions\/22768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/media\/22725"}],"wp:attachment":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/media?parent=22766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/categories?post=22766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/tags?post=22766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}