{"id":22539,"date":"2025-06-27T11:03:21","date_gmt":"2025-06-27T09:03:21","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=22539"},"modified":"2025-07-07T10:09:07","modified_gmt":"2025-07-07T08:09:07","slug":"podcast-how-to-communicate-sustainability-right-with-sustainability-copywriter-geert","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentproductie\/podcast-how-to-communicate-sustainability-right-with-sustainability-copywriter-geert\/","title":{"rendered":"Podcast: How to communicate sustainability right (with sustainability copywriter Geert)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Duurzaamheid is niet langer optioneel: het is een must. Maar hoe zet je complexe ESG-strategie\u00ebn om in heldere, geloofwaardige content? In deze aflevering van Creator Talks deelt copywriter Geert praktische inzichten over duurzaamheidscommunicatie voor B2B-merken. Of je nu een copywriter, marketeer of bedrijfseigenaar bent, dit gesprek helpt je greenwashing te vermijden en authentiek te schrijven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-betekent-duurzaamheid-in-een-b2b-context\">Wat betekent duurzaamheid in een B2B-context?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Voor mij betekent duurzaamheid dat je als bedrijf, werkgever of productie-eenheid <em>future proof<\/em> probeert te zijn. Je cre\u00ebert een toekomstbestendige omgeving, niet alleen voor je werknemers, maar ook voor je stakeholders. Meer en meer klanten, investeerders en leveranciers zijn bereid om samen te werken met bedrijven die prioriteit geven aan een groene omgeving. Door verschillende regelgevingen moeten grote bedrijven ook rapporteren over hun duurzaamheidsinspanningen.&#8221; &#8211; Geert<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1ZrpDugr3lNBMMxciLMjXK?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-zijn-veelgemaakte-fouten-die-bedrijven-maken-in-hun-duurzaamheidscommunicatie\">Wat zijn veelgemaakte fouten die bedrijven maken in hun duurzaamheidscommunicatie?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Een van de fouten die bedrijven kunnen maken, is dat ze zich te veel richten op wat ze hebben bereikt. Ze moeten ook erkennen voor welke uitdagingen ze staan. Het is dus belangrijk om een mix van successen en \u2018mislukkingen\u2019 of actiepunten op te nemen in een duurzaamheidsverslag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een tweede fout is greenwashing. Het is niet voldoende om te vermelden dat je een duurzaam bedrijf bent, die verklaring moet worden ondersteund door concrete data. Daarom moeten je doelen meetbaar en tastbaar zijn. Het moet meer zijn dan een promotiestunt.&#8221; &#8211; Geert<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wil je meer weten over duurzaamheidscommunicatie? <\/strong>Ontdek het in &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/1ZrpDugr3lNBMMxciLMjXK?si=5652d8f024f54b28\" target=\"_blank\" rel=\"noreferrer noopener\">deze podcastaflevering met Geert.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duurzaamheid is niet langer optioneel: het is een must. Maar hoe zet je complexe ESG-strategie\u00ebn om in heldere, geloofwaardige content? In deze aflevering van Creator Talks deelt copywriter Geert praktische inzichten over duurzaamheidscommunicatie voor B2B-merken. Of je nu een copywriter, marketeer of bedrijfseigenaar bent, dit gesprek helpt je greenwashing te vermijden en authentiek te schrijven. &#8230; <\/p>\n","protected":false},"author":46,"featured_media":22526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4964,4966],"tags":[],"class_list":["post-22539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentproductie","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: How to communicate sustainability right (with sustainability copywriter Geert) - Mediaforta Blog<\/title>\n<meta name=\"description\" content=\"Mediaforta-contentcreator Geert is vertaler en copywriter. 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