{"id":22356,"date":"2025-05-30T10:17:29","date_gmt":"2025-05-30T08:17:29","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=22356"},"modified":"2025-05-30T10:17:30","modified_gmt":"2025-05-30T08:17:30","slug":"reinventing-the-basics-of-marketing-met-igor-nowe","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/","title":{"rendered":"Podcast met Igor Now\u00e9: Reinventing the basics of marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Igor Nowe is docent Marketing en Accountmanagement aan de Ehsal-hogeschool. Bij gebrek aan een goed basishandboek schreef hij er zelf een. In een tijd waarin er nooit zoveel over marketing gepubliceerd wordt, kan dat tellen. Reden genoeg om ons licht op te steken bij de topmarketeer en kersvers auteur.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Waarom zou je vandaag de dag nog een handboek over marketing schrijven?<\/strong> Op die vraag heeft Now\u00e9 een duidelijk antwoord: &#8220;Het is me de voorbije jaren opgevallen dat de meeste marketinghandboeken nog vertrekken van het 4P-model van Philip Kotler. Dat is een model uit de jaren 70 waar ik in mijn eigen opleiding 30 jaar geleden ook over leerde. Sindsdien is de marketingwereld echter fundamenteel veranderd. Daarom geef ik in mijn boek een moderner en relevanter denkkader mee.&#8221;<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2mWCgsABRDrlPJ7sPnHrF9?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wat is er dan zo verkeerd met het 4P-model? Is het niet meer relevant?<\/strong> Now\u00e9: &#8220;Ik zou niet zeggen dat het niet meer relevant is, maar het vertrekt te veel vanuit het standpunt van de aanbieder, van het bedrijf. Terwijl we als marketeers eerder moeten denken vanuit de consument. In een wereld vol digitale interacties en hypergepersonaliseerde ervaringen is er meer nodig dan prijs, product, plaats en promotie.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En toch blijf je graag bij de basics?<\/strong> Now\u00e9: &#8220;Er is een oververzadiging aan nieuwe marketingmodellen, hypes &amp; buzzwords. Dat probeer ik net te vermijden. Daarom ga ik terug naar de fundamenten van marketing. Het verlangen van de consument is namelijk niet drastisch veranderd. Mensen zoeken nog steeds naar voldoening, verbinding, betekenis, &#8230; Alleen zijn de dynamiek en de context anders de laatste decennia. Consumenten geven niet meer alleen om het product zelf, maar om wat het met hen doet. Het verhaal, het gevoel, de belevenissen, &#8230; die erbij horen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer weten over Reinventing the basics of marketing?<\/strong> Je hoort het in &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/2mWCgsABRDrlPJ7sPnHrF9?si=35c2748e4eb84b4b\" target=\"_blank\" rel=\"noreferrer noopener\">deze podcast met Igor Now\u00e9.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Igor Nowe is docent Marketing en Accountmanagement aan de Ehsal-hogeschool. Bij gebrek aan een goed basishandboek schreef hij er zelf een. In een tijd waarin er nooit zoveel over marketing gepubliceerd wordt, kan dat tellen. Reden genoeg om ons licht op te steken bij de topmarketeer en kersvers auteur. Waarom zou je vandaag de dag &#8230; <\/p>\n","protected":false},"author":46,"featured_media":22357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966],"tags":[],"class_list":["post-22356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Reinventing the basics of marketing met Igor Now\u00e9<\/title>\n<meta name=\"description\" content=\"In de nieuwste aflevering van Content Talks: Igor Now\u00e9, marketingconsultant en docent. Hij praat over zijn boek &#039;Reinventing the basics of marketing&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast met Igor Now\u00e9: Reinventing the basics of marketing\" \/>\n<meta property=\"og:description\" content=\"In de nieuwste aflevering van Content Talks: Igor Now\u00e9, marketingconsultant en docent. Hij praat over zijn boek &#039;Reinventing the basics of marketing&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T08:17:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T08:17:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hanne\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/\"},\"author\":[],\"headline\":\"Podcast met Igor Now\u00e9: Reinventing the basics of marketing\",\"datePublished\":\"2025-05-30T08:17:29+00:00\",\"dateModified\":\"2025-05-30T08:17:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/\"},\"wordCount\":309,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CT-header-KH-1.png\",\"articleSection\":[\"Contentstrategie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/\",\"name\":\"Podcast: Reinventing the basics of marketing met Igor Now\u00e9\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CT-header-KH-1.png\",\"datePublished\":\"2025-05-30T08:17:29+00:00\",\"dateModified\":\"2025-05-30T08:17:30+00:00\",\"description\":\"In de nieuwste aflevering van Content Talks: Igor Now\u00e9, marketingconsultant en docent. Hij praat over zijn boek 'Reinventing the basics of marketing'.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CT-header-KH-1.png\",\"contentUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CT-header-KH-1.png\",\"width\":1920,\"height\":769},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/reinventing-the-basics-of-marketing-met-igor-nowe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast met Igor Now\u00e9: Reinventing the basics of marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/\",\"name\":\"Mediaforta Blog\",\"description\":\"over Content Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\",\"name\":\"Mediaforta\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/mf.png\",\"contentUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/mf.png\",\"width\":1257,\"height\":1257,\"caption\":\"Mediaforta\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediaforta\\\/\",\"https:\\\/\\\/x.com\\\/Mediaforta\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mediaforta\"],\"description\":\"Great content, Better marketing.\",\"email\":\"hello@mediaforta.be\",\"telephone\":\"0032497 70 01 23\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Podcast: Reinventing the basics of marketing met Igor Now\u00e9","description":"In de nieuwste aflevering van Content Talks: Igor Now\u00e9, marketingconsultant en docent. Hij praat over zijn boek 'Reinventing the basics of marketing'.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/","og_locale":"nl_NL","og_type":"article","og_title":"Podcast met Igor Now\u00e9: Reinventing the basics of marketing","og_description":"In de nieuwste aflevering van Content Talks: Igor Now\u00e9, marketingconsultant en docent. Hij praat over zijn boek 'Reinventing the basics of marketing'.","og_url":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/","og_site_name":"Mediaforta Blog","article_publisher":"https:\/\/www.facebook.com\/mediaforta\/","article_published_time":"2025-05-30T08:17:29+00:00","article_modified_time":"2025-05-30T08:17:30+00:00","og_image":[{"width":1920,"height":769,"url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png","type":"image\/png"}],"author":"Hanne","twitter_misc":{"Geschreven door":"Hanne","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#article","isPartOf":{"@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/"},"author":[],"headline":"Podcast met Igor Now\u00e9: Reinventing the basics of marketing","datePublished":"2025-05-30T08:17:29+00:00","dateModified":"2025-05-30T08:17:30+00:00","mainEntityOfPage":{"@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/"},"wordCount":309,"commentCount":0,"publisher":{"@id":"https:\/\/mediaforta.com\/blog\/#organization"},"image":{"@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#primaryimage"},"thumbnailUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png","articleSection":["Contentstrategie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/","url":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/","name":"Podcast: Reinventing the basics of marketing met Igor Now\u00e9","isPartOf":{"@id":"https:\/\/mediaforta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#primaryimage"},"image":{"@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#primaryimage"},"thumbnailUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png","datePublished":"2025-05-30T08:17:29+00:00","dateModified":"2025-05-30T08:17:30+00:00","description":"In de nieuwste aflevering van Content Talks: Igor Now\u00e9, marketingconsultant en docent. Hij praat over zijn boek 'Reinventing the basics of marketing'.","breadcrumb":{"@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#primaryimage","url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png","contentUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png","width":1920,"height":769},{"@type":"BreadcrumbList","@id":"https:\/\/mediaforta.com\/blog\/contentstrategie\/reinventing-the-basics-of-marketing-met-igor-nowe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediaforta.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast met Igor Now\u00e9: Reinventing the basics of marketing"}]},{"@type":"WebSite","@id":"https:\/\/mediaforta.com\/blog\/#website","url":"https:\/\/mediaforta.com\/blog\/","name":"Mediaforta Blog","description":"over Content Marketing","publisher":{"@id":"https:\/\/mediaforta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediaforta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/mediaforta.com\/blog\/#organization","name":"Mediaforta","url":"https:\/\/mediaforta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/mediaforta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/11\/mf.png","contentUrl":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/11\/mf.png","width":1257,"height":1257,"caption":"Mediaforta"},"image":{"@id":"https:\/\/mediaforta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediaforta\/","https:\/\/x.com\/Mediaforta","https:\/\/www.linkedin.com\/company\/mediaforta"],"description":"Great content, Better marketing.","email":"hello@mediaforta.be","telephone":"0032497 70 01 23"}]}},"fimg_url":"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/05\/CT-header-KH-1.png","_links":{"self":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts\/22356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/comments?post=22356"}],"version-history":[{"count":5,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts\/22356\/revisions"}],"predecessor-version":[{"id":22393,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/posts\/22356\/revisions\/22393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/media\/22357"}],"wp:attachment":[{"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/media?parent=22356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/categories?post=22356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaforta.com\/blog\/wp-json\/wp\/v2\/tags?post=22356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}