{"id":21856,"date":"2025-03-25T10:20:36","date_gmt":"2025-03-25T09:20:36","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=21856"},"modified":"2025-03-25T10:36:31","modified_gmt":"2025-03-25T09:36:31","slug":"podcast-met-adriaan-dekker-slim-adverteren-op-google","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-met-adriaan-dekker-slim-adverteren-op-google\/","title":{"rendered":"Podcast met Adriaan Dekker: Slim adverteren op Google"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Google Ads is nog steeds het grootste platform voor Search Engine Marketing en daar hou je best rekening mee. Het opzetten en configureren van de tool is specialistenwerk. Resultaat vergt meer dan enkel de tool goed bespelen. De strategie is het allerbelangrijkste, zegt Adriaan Dekker, certified onafhankelijk Ads-specialist, PPC master en auteur.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"enkel-investeren-in-google-ads\"><strong>Enkel investeren in Google Ads?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adriaan Dekker vindt het absoluut belangrijk om te investeren in Google Ads, maar dat mag niet het enige zijn. Ook organische zoekresultaten (SEO) zijn belangrijk. Anders loop je namelijk het risico dat je te afhankelijk wordt van Google Ads. Adriaan geeft aan dat er uiteraard verschillende strategie\u00ebn bestaan, maar hij zou persoonlijk spreiden.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7xASOSnnWg7xe1RenMjl4X?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"uitbesteden-of-intern-houden\"><strong>Uitbesteden of intern houden?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Adriaan zijn er verschillende situaties. Welke optie je kiest, hangt af van de strategie van je bedrijf: &#8220;Bij grote bedrijven kan ik een audit doen en ze verder op weg helpen. Bij kleine bedrijven kan ik het team dingen leren die ze daarna gemakkelijk zelf kunnen toepassen.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globaal gezien ziet Adriaan twee opties: je kan uitbesteden of intern houden. Als je echter iemand fulltime aanneemt, heb je weer slechts \u00e9\u00e9n iemand die alleen in je account zit. Dus dan heb je misschien wel nood aan wat begeleiding in de vorm van tips &amp; tricks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer weten over Search Engine Marketing?<\/strong> Je hoort het in &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/7xASOSnnWg7xe1RenMjl4X?si=d088dc7b879248e1\" target=\"_blank\" rel=\"noreferrer noopener\">deze podcast met Adriaan Dekker.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is nog steeds het grootste platform voor Search Engine Marketing en daar hou je best rekening mee. Het opzetten en configureren van de tool is specialistenwerk. Resultaat vergt meer dan enkel de tool goed bespelen. De strategie is het allerbelangrijkste, zegt Adriaan Dekker, certified onafhankelijk Ads-specialist, PPC master en auteur. Enkel investeren in &#8230; <\/p>\n","protected":false},"author":46,"featured_media":21857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966],"tags":[],"class_list":["post-21856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Search Engine Marketing met Adriaan Dekker<\/title>\n<meta name=\"description\" content=\"In de nieuwste aflevering van Content Talks: Adriaan Dekker, Google Ads specialist. Hij deelt zijn tips en tricks over Search Engine Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-met-adriaan-dekker-slim-adverteren-op-google\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast met Adriaan Dekker: Slim adverteren op Google\" \/>\n<meta property=\"og:description\" content=\"In de nieuwste aflevering van Content Talks: Adriaan Dekker, Google Ads specialist. Hij deelt zijn tips en tricks over Search Engine Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-met-adriaan-dekker-slim-adverteren-op-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T09:20:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T09:36:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/03\/CT-header-AD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hanne\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/\"},\"author\":[],\"headline\":\"Podcast met Adriaan Dekker: Slim adverteren op Google\",\"datePublished\":\"2025-03-25T09:20:36+00:00\",\"dateModified\":\"2025-03-25T09:36:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/\"},\"wordCount\":235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/CT-header-AD.png\",\"articleSection\":[\"Contentstrategie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/\",\"name\":\"Podcast: Search Engine Marketing met Adriaan Dekker\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-met-adriaan-dekker-slim-adverteren-op-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/CT-header-AD.png\",\"datePublished\":\"2025-03-25T09:20:36+00:00\",\"dateModified\":\"2025-03-25T09:36:31+00:00\",\"description\":\"In de nieuwste aflevering van Content Talks: Adriaan Dekker, Google Ads specialist. 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