{"id":21767,"date":"2025-02-26T13:39:43","date_gmt":"2025-02-26T12:39:43","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=21767"},"modified":"2025-02-26T13:39:44","modified_gmt":"2025-02-26T12:39:44","slug":"podcast-met-jacko-bormans-marketing-vergt-steeds-bredere-skill-set-en-praktijkervaring","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-met-jacko-bormans-marketing-vergt-steeds-bredere-skill-set-en-praktijkervaring\/","title":{"rendered":"Podcast met Jacko Bormans: Marketing vergt steeds bredere skill-set en praktijkervaring"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Marketing is vandaag meer dan ooit een doe-job. We praten met Jacko Bormans, hands-on marketeer met een ruime praktijkervaring in diverse sectoren en marketing- en sales jobs. Een gesprek over gelijkenissen en verschillen in marketingaanpak binnen enkele populaire sectoren.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-in-verschillende-sectoren\">Marketing in verschillende sectoren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is niet in elke sector hetzelfde. Marketingmanager Jacko Bormans heeft ervaring in verschillende branches en weet als geen ander hoe het vak zich aanpast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de <strong>horeca &amp; hospitality<\/strong> is er al een eerste fundamenteel verschil. Men praat namelijk niet over klanten, maar over gasten. Waarom? Mensen moeten bij horeca en hospitality een warm gevoel krijgen. Als je ze als gasten ziet en niet als klanten, ga je ze automatisch op een andere manier benaderen.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1fWU7LJKb6irXdqVNc0j3C?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de <strong>immosector <\/strong>focuste Jacko heel erg op waar zijn doelgroep wakker van ligt. Dat bleken vragen te zijn als: hoe moet ik een bod doen, wat zijn registratierechten, &#8230; Die vragen beantwoordden de specialisten uit het bedrijf dan via een YouTubekanaal. Conclusie: blijf in contact met de markt en bied een professioneel antwoord op de vragen van je doelgroep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer weten over marketing in diverse sectoren?<\/strong> Je hoort het in &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/1fWU7LJKb6irXdqVNc0j3C?si=61b0a589e2ea4576\" target=\"_blank\" rel=\"noreferrer noopener\">deze podcast met Jacko Bormans.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is vandaag meer dan ooit een doe-job. We praten met Jacko Bormans, hands-on marketeer met een ruime praktijkervaring in diverse sectoren en marketing- en sales jobs. Een gesprek over gelijkenissen en verschillen in marketingaanpak binnen enkele populaire sectoren. Marketing in verschillende sectoren Marketing is niet in elke sector hetzelfde. Marketingmanager Jacko Bormans heeft ervaring &#8230; <\/p>\n","protected":false},"author":46,"featured_media":21768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966],"tags":[],"class_list":["post-21767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Marketing in verschillende sectoren met Jacko Bormans<\/title>\n<meta name=\"description\" content=\"In de nieuwste aflevering van Content Talks: Jacko Bormans, hands-on marketeer met een ruime praktijkervaring in diverse sectoren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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