{"id":21672,"date":"2025-01-27T10:59:22","date_gmt":"2025-01-27T09:59:22","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=21672"},"modified":"2025-01-27T10:59:23","modified_gmt":"2025-01-27T09:59:23","slug":"podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\/","title":{"rendered":"Podcast: Visie op 2025 van Kel Wouters &amp; Sascha Van der Borght &#8211;  Sterke merken"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In het kader van onze&nbsp;<a href=\"https:\/\/mediaforta.com\/blog\/vision-25-marketers-for-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">whitepaper \u2018The vision of 25 digital marketers for 2025\u2019<\/a> lanceren we twee extra afleveringen van Content Talks.<\/strong> <strong>In deze aflevering: Kel Wouters (So Buzzy) en Sascha Van der Borght (Publicis). Zij gaan met host Guy in gesprek over sterke merken. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-belangrijke-elementen\">3 belangrijke elementen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Sascha moeten er 3 belangrijke elementen aanwezig zijn voor een sterk merk:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Authenticiteit<\/strong>: Merken moeten trouw blijven aan hun kernwaarden en die op een consistente manier communiceren naar hun doelgroepen.<\/li>\n\n\n\n<li><strong>Verhaal<\/strong>: Wat is de missie van een merk? De consument moet mee zijn in het verhaal dat een merk probeert te vertellen.<\/li>\n\n\n\n<li><strong>Kwaliteit<\/strong>: Kwaliteit en betrouwbaarheid zijn erg belangrijk voor een sterk merk. Je moet zijn wat je belooft aan de consument.<\/li>\n<\/ol>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0wZHxulqNq1bDXprD7raIJ?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"merkidentiteit\">Merkidentiteit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kel<\/strong>: &#8220;Heb je een sterk verhaal en resoneert dat bij je doelpubliek? Dat is een belangrijke vraag. Sociale media hebben hier een grote impact op, want ze zorgen ervoor dat merkperceptie sneller kan veranderen. Door een negatieve review of slechte feedback kan een merk onder druk komen te staan. Daarom moet je er als merk voor zorgen dat je verhaal zuiver is.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-is-er-veranderd\">Wat is er veranderd?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sascha<\/strong>: &#8220;Vroeger hechtte men meer belang aan hi\u00ebrarchie. Nu zien we dat consumenten meer de lead durven te nemen. Daardoor is er veel meer diversiteit in merkbeleving. Tegenwoordig kan een merk zowel luxe als inclusie uitstralen.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kel<\/strong>: &#8220;Het is inderdaad meer tweerichtingsverkeer nu. Je moet daar als merk ook wel klaar voor zijn, want je imago kan heel snel onder vuur komen te liggen. Consumenten doorprikken zaken heel snel.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer weten over sterke merken?<\/strong> Je hoort het in &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/0wZHxulqNq1bDXprD7raIJ?si=225c183c7b5c43e8\" target=\"_blank\" rel=\"noreferrer noopener\">deze podcast met Kel Wouters en Sascha Van der Borght.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In het kader van onze&nbsp;whitepaper \u2018The vision of 25 digital marketers for 2025\u2019 lanceren we twee extra afleveringen van Content Talks. In deze aflevering: Kel Wouters (So Buzzy) en Sascha Van der Borght (Publicis). Zij gaan met host Guy in gesprek over sterke merken. 3 belangrijke elementen Volgens Sascha moeten er 3 belangrijke elementen aanwezig &#8230; <\/p>\n","protected":false},"author":46,"featured_media":21674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966],"tags":[],"class_list":["post-21672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Kel Wouters en Sascha Van der Borght over sterke merken<\/title>\n<meta name=\"description\" content=\"Kel Wouters &amp; Sascha Van der Borght geven hun professionele visie op 2025. 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In deze Content Talks hoor je alles over sterke merken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-27T09:59:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T09:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2025\/01\/CT-header-kelsascha.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hanne\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/\"},\"author\":[],\"headline\":\"Podcast: Visie op 2025 van Kel Wouters &amp; Sascha Van der Borght &#8211; Sterke merken\",\"datePublished\":\"2025-01-27T09:59:22+00:00\",\"dateModified\":\"2025-01-27T09:59:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/\"},\"wordCount\":290,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/CT-header-kelsascha.png\",\"articleSection\":[\"Contentstrategie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/\",\"name\":\"Podcast: Kel Wouters en Sascha Van der Borght over sterke merken\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/podcast-visie-op-2025-van-kel-wouters-sascha-van-der-borght-sterke-merken\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/CT-header-kelsascha.png\",\"datePublished\":\"2025-01-27T09:59:22+00:00\",\"dateModified\":\"2025-01-27T09:59:23+00:00\",\"description\":\"Kel Wouters & Sascha Van der Borght geven hun professionele visie op 2025. 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