{"id":21600,"date":"2025-01-08T08:55:18","date_gmt":"2025-01-08T07:55:18","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=21600"},"modified":"2025-01-08T08:55:19","modified_gmt":"2025-01-08T07:55:19","slug":"podcast-visie-op-2025-van-tamara-gielen-sjoerd-de-kreij-ai-in-business","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/podcast-visie-op-2025-van-tamara-gielen-sjoerd-de-kreij-ai-in-business\/","title":{"rendered":"Podcast: Visie op 2025 van Tamara Gielen &amp; Sjoerd de Kreij &#8211;  AI in business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In het kader van onze\u00a0<a href=\"https:\/\/mediaforta.com\/blog\/vision-25-marketers-for-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">whitepaper \u2018The vision of 25 digital marketers for 2025\u2019<\/a> lanceren we twee extra afleveringen van Content Talks.<\/strong> <strong>In deze aflevering: Tamara Gielen (Materialise) en Sjoerd de Kreij (Typetone). Zij gaan met host Guy in gesprek over AI in een business-context. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-zijn-de-uitdagingen-van-ai-in-business\">Wat zijn de uitdagingen van AI in business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sjoerd<\/strong>: &#8220;Op technisch vlak is er nog genoeg te verbeteren. Hallucinaties zijn bijvoorbeeld een probleem, maar toch vraag ik me af hoe groot dat probleem nu echt is en of het wel relevant is. Als je op Google zoekt, verschijnen er ook bronnen die niet kloppen. Dat kan iemand ook klakkeloos overnemen, maar daar hoor je niemand over klagen. Mensen zijn inherent lui en AI maakt voor het gemakkelijkste pad kiezen nog eenvoudiger. Het probleem ligt voor mij dus niet per se bij hoe de technologie werkt, maar bij hoe wij met die technologie omgaan.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tamara<\/strong>: &#8220;Daarnaast zijn er ook mensen en bedrijven die categoriek weigeren om met AI te werken om verschillende redenen. Maar bij die bedrijven zitten de werknemers dan vaak via hun gsm op ChatGPT.&#8221;<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6evPUGItgJebVEcIglz1g5?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dreigen-we-achterop-te-geraken\">Dreigen we achterop te geraken?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tamara<\/strong>: &#8220;Ik denk dat Nederlanders doorgaans ondernemingsgezinder zijn dan de gemiddelde Vlaming. Als je hier nu niet opspringt, mis je de boot. Ik ben iemand die meteen met nieuwe technologie\u00ebn aan de slag gaat. Maar er zijn ook mensen die om concrete <em>use cases<\/em> vragen. Je hebt personen die experimenteren en anderen die wachten tot iemand hen zegt hoe ze tools moeten gebruiken.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sjoerd<\/strong>: &#8220;Mensen willen inderdaad bij het handje genomen worden. De eerste reactie op AI is angst en dat is jammer. Er moet echt een culturele shift komen om hierin competitief te blijven.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hoe-kunnen-bedrijven-werknemers-goed-voorbereiden-op-ai\">Hoe kunnen bedrijven werknemers goed voorbereiden op AI?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sjoerd<\/strong>: &#8220;Door trainingen te geven en klein te beginnen. Laat elk team intern nadenken over processen die geoptimaliseerd zouden kunnen worden. Let ook op dat je niet te veel tools hebt, denk na over tools die uitgefaseerd kunnen worden.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tamara<\/strong>: &#8220;Leg vooral uit hoe die systemen werken, zodat mensen niet bang zijn om ze te gebruiken. Geef mensen de tijd om ermee bezig te zijn. Je kan zelfs proberen om je werknemers op te leggen om per week x aantal tijd bezig te zijn met AI.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sjoerd<\/strong>: &#8220;Ik zou het misschien zelfs geen AI noemen, maar gewoon software. Maak het niet te eng, houd het klein.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer weten over hoe AI in business werkt?<\/strong> Je hoort het in &#x1f449; <a href=\"https:\/\/open.spotify.com\/episode\/6evPUGItgJebVEcIglz1g5?si=4394eacdf2f64f0c\" target=\"_blank\" rel=\"noreferrer noopener\">deze podcast met Tamara Gielen en Sjoerd de Kreij.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In het kader van onze\u00a0whitepaper \u2018The vision of 25 digital marketers for 2025\u2019 lanceren we twee extra afleveringen van Content Talks. In deze aflevering: Tamara Gielen (Materialise) en Sjoerd de Kreij (Typetone). Zij gaan met host Guy in gesprek over AI in een business-context. Wat zijn de uitdagingen van AI in business? Sjoerd: &#8220;Op technisch &#8230; <\/p>\n","protected":false},"author":46,"featured_media":21601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966],"tags":[],"class_list":["post-21600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Tamara Gielen &amp; Sjoerd de Kreij over AI in business<\/title>\n<meta name=\"description\" content=\"Tamara Gielen en Sjoerd de Kreij geven hun visie op 2025. 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