{"id":2096,"date":"2013-09-17T10:24:58","date_gmt":"2013-09-17T09:24:58","guid":{"rendered":"http:\/\/www.mediafortablog.be\/?p=2096"},"modified":"2024-05-03T13:29:47","modified_gmt":"2024-05-03T11:29:47","slug":"digital-content-marketing-congress-preview-maarten-bax","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/geen-categorie\/digital-content-marketing-congress-preview-maarten-bax\/","title":{"rendered":"Digital Content Marketing Congress preview: Maarten Bax"},"content":{"rendered":"

\"Congress<\/a>Op de derde dag van het\u00a0Digital Content Marketing Congress<\/a><\/b> programmeert\u00a0Mediaforta<\/a><\/b> een presentatie van Maarten Bax. Hij staat bekend als Product & Media Solutions Manager bij Microsoft<\/a> en zal tijdens zijn betoog dieper ingaan op de rol van branded content en de mogelijkheden om de wensen van merken en lezers met elkaar te verzoenen.<\/b><\/p>\n

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Maarten Bax heeft een diploma architectuur op zak, maar rolde na een opleiding bij Vlerick de marketingwereld in. Vier jaar geleden ging hij aan de slag bij Microsoft, aanvankelijk in marketing communications voor het Partner Network van het bedrijf. Na een tijd schoof Bax door naar digital marketing lead om aan de social media strategie van het B2B-departement te werken en de lancering van Office 365 te ondersteunen. Sinds twee jaar werkt hij op de consumentenmarkt als product manager voor MSN.be. Daar fungeert hij als link tussen MSN en de adverteerders om editoriale contentintegraties te ontwikkelen. \u201cIk ben inderdaad de link tussen de saleskant en de productkant\u201d, licht Maarten Bax toe. \u201cIk kijk hoe content de adverteerder kan helpen, maar waak tegelijk over de eigen editoriale waarden van het platform.\u201d<\/p>\n

Branded content en platformen<\/b><\/h2>\n

In zijn presentatie op de Digital Content Marketing Congress zal Maarten Bax het in de lijn van zijn functie bij Microsoft hebben over het grensvlak tussen editoriale en advertoriale content. \u201cIk wil de mensen duidelijk maken dat je enerzijds wel digitaal perfect kan targeten en als adverteerder de juiste doelgroep bereiken, maar dat het anderzijds geen zin heeft om een boodschap door de strot van het publiek te rammen. Met de juiste content kan je spontaan op de interesse van de consument targeten en bovendien kan je rond die content de juiste merkinformatie voorzien. In plaats van je doelgroep te bombarderen met boodschappen, vraag je hem om even stil te staan bij de informatiestroom. Je geeft hem de informatie die hij wil en tegelijk ook informatie over je merk.\u201d Maarten Bax breekt ook een lans voor content distributie via platformen. In het huidige bestel focussen bedrijven met content zeer hard op de eigen kanalen, de owned media, maar volgens Bax hebben ook de platformen hun meerwaarde. \u201cNaast owned media bestaan nog andere manieren om mensen naar content te brengen. Een platform of een webportal verwelkomt elke dag veel mensen die content zoeken. Wie zijn editoriale content daar plaatst inclusief branding boodschap kan ook het juiste effect realiseren.\u201d<\/p>\n\n\n

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Boost je contentmarketing! <\/strong>Werk samen met de meest gespecialiseerde contentcreators en contentmarketeers uit ons internationaal netwerk.<\/p>\n <\/section>\n\n

\n Meer info<\/a>\n <\/section>\n\n <\/div>\n\n<\/article>","protected":false},"excerpt":{"rendered":"

Op de derde dag van het\u00a0Digital Content Marketing Congress programmeert\u00a0Mediaforta een presentatie van Maarten Bax. Hij staat bekend als Product & Media Solutions Manager bij Microsoft en zal tijdens zijn betoog dieper ingaan op de rol van branded content en de mogelijkheden om de wensen van merken en lezers met elkaar te verzoenen.<\/p>\n","protected":false},"author":10,"featured_media":20595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[57,4143,251,265],"class_list":["post-2096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie","tag-branded-content","tag-dcmc","tag-maarten-bax","tag-microsoft"],"acf":[],"yoast_head":"\nDigital Content Marketing Congress preview: Maarten Bax - Mediaforta Blog<\/title>\n<meta name=\"description\" content=\"Een vooruitblik op de presentatie van Maarten Bax tijdens het Digital Content Marketing Congress van Mediaforta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/geen-categorie\/digital-content-marketing-congress-preview-maarten-bax\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Content Marketing Congress preview: Maarten Bax\" \/>\n<meta property=\"og:description\" content=\"Een vooruitblik op de presentatie van Maarten Bax tijdens het Digital Content Marketing Congress van Mediaforta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/geen-categorie\/digital-content-marketing-congress-preview-maarten-bax\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-17T09:24:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T11:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2013\/09\/shutterstock_701321374.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Peeters\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Peeters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/geen-categorie\\\/digital-content-marketing-congress-preview-maarten-bax\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/geen-categorie\\\/digital-content-marketing-congress-preview-maarten-bax\\\/\"},\"author\":[],\"headline\":\"Digital Content Marketing Congress preview: Maarten Bax\",\"datePublished\":\"2013-09-17T09:24:58+00:00\",\"dateModified\":\"2024-05-03T11:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/geen-categorie\\\/digital-content-marketing-congress-preview-maarten-bax\\\/\"},\"wordCount\":404,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/geen-categorie\\\/digital-content-marketing-congress-preview-maarten-bax\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/shutterstock_701321374.jpg\",\"keywords\":[\"branded content\",\"DCMC\",\"Maarten Bax\",\"Microsoft\"],\"articleSection\":[\"Geen categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/geen-categorie\\\/digital-content-marketing-congress-preview-maarten-bax\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/geen-categorie\\\/digital-content-marketing-congress-preview-maarten-bax\\\/\",\"name\":\"Digital Content Marketing Congress preview: Maarten Bax - 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