{"id":20865,"date":"2024-06-21T08:33:16","date_gmt":"2024-06-21T06:33:16","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=20865"},"modified":"2024-06-28T10:08:51","modified_gmt":"2024-06-28T08:08:51","slug":"diepgaande-inzichten-in-account-based-marketing-met-frank-van-puymbroeck","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/diepgaande-inzichten-in-account-based-marketing-met-frank-van-puymbroeck\/","title":{"rendered":"Podcast: Diepgaande inzichten in Account Based Marketing met Frank Van Puymbroeck"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In de nieuwste aflevering van de Content Talks-podcast spreken we met Frank Van Puymbroeck, een expert in Account Based Marketing (ABM). Van Puymbroeck deelt zijn kennis en ervaringen over ABM en legt uit hoe deze marketingstrategie bedrijven kan helpen om meer deals te sluiten en hun ROI te verhogen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-is-account-based-marketing-abm\">Wat is Account Based Marketing (ABM)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Account Based Marketing is een marketingstrategie die zich richt op een geselecteerde groep high-value accounts. In plaats van breed te communiceren of te adverteren, richt ABM zich op het cre\u00ebren van gepersonaliseerde content en messaging die relevant zijn voor de specifieke behoeften en interesses van elk account.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1844942565&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/mediaforta\" title=\"CONTENT TALKS PODCAST\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">CONTENT TALKS PODCAST<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/mediaforta\/frank-van-puymbroeck-account-based-marketing\" title=\"Frank Van Puymbroeck | Account Based Marketing\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Frank Van Puymbroeck | Account Based Marketing<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voordelen-van-abm\">Voordelen van ABM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Van Puymbroeck noemt een aantal redenen waarom ABM een effectieve marketingstrategie is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Hogere ROI<\/b>. Door zich te richten op een kleiner aantal accounts, kunnen bedrijven hun marketingbudget effici\u00ebnter besteden en een hogere ROI behalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Verbeterde klantrelaties<\/b>. ABM helpt bij het opbouwen van sterkere relaties met key accounts, wat kan leiden tot meer herhalingsaankopen en een hogere klanttevredenheid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Kortere verkooppijplijn. <\/b>Gepersonaliseerde content en messaging zorgen ervoor dat leads sneller door de verkooppijplijn gaan en meer deals sluiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze en nog veel meer inzichten &#x1f449; <a href=\"https:\/\/mediaforta.com\/blog\/podcast\/frank-van-puymbroeck-account-based-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">kan je beluisteren in de podcast met Frank Van Puymbroeck over ABM.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de nieuwste aflevering van de Content Talks-podcast spreken we met Frank Van Puymbroeck, een expert in Account Based Marketing (ABM). Van Puymbroeck deelt zijn kennis en ervaringen over ABM en legt uit hoe deze marketingstrategie bedrijven kan helpen om meer deals te sluiten en hun ROI te verhogen. Wat is Account Based Marketing (ABM)? &#8230; <\/p>\n","protected":false},"author":10,"featured_media":20890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966],"tags":[],"class_list":["post-20865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Diepgaande inzichten in Account Based Marketing met Frank Van Puymbroeck - Mediaforta Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/diepgaande-inzichten-in-account-based-marketing-met-frank-van-puymbroeck\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Diepgaande inzichten in Account Based Marketing met Frank Van Puymbroeck\" \/>\n<meta property=\"og:description\" content=\"In de nieuwste aflevering van de Content Talks-podcast spreken we met Frank Van Puymbroeck, een expert in Account Based Marketing (ABM). Van Puymbroeck deelt zijn kennis en ervaringen over ABM en legt uit hoe deze marketingstrategie bedrijven kan helpen om meer deals te sluiten en hun ROI te verhogen. 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