{"id":17734,"date":"2022-09-14T10:45:37","date_gmt":"2022-09-14T08:45:37","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=17734"},"modified":"2022-09-14T12:04:19","modified_gmt":"2022-09-14T10:04:19","slug":"herbekijk-de-seo-copywriting-campus","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/contentstrategie\/herbekijk-de-seo-copywriting-campus\/","title":{"rendered":"Herbekijk de webinars: SEO voor copywriters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In drie sessies krijg je als copywriter inzichten waar je rekening mee moet houden wanneer je webteksten schrijft die gevonden moeten worden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"na-deze-webinars\">Na deze webinars:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Begrijp je hoe zoekmachines werken<\/li><li>Kan je zonder problemen zoekwoordenonderzoek uitvoeren<\/li><li>Weet je waar en hoe je trefwoorden moet verwerken<\/li><li>Kan je geoptimaliseerde paginatitels schrijven waar mensen op klikken<\/li><li>Begrijp je wanneer het gaat om meta data en gestructureerde data<\/li><li>Weet je hoe je de bezoekers aanmoedigt om verder te lezen<\/li><li>Kan je structuur aanbrengen in jouw tekst op een SEO-vriendelijke manier<\/li><li>Begrijp je via een analyse welke inhoud werkt en welke niet<\/li><li>Krijg je in een heleboel gratis tools die je meteen kunt gebruiken om je SEO-schrijfwerk te ondersteunen<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"herbekijk-de-3-sessies\">Herbekijk de 3 sessies:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sessie 1 &#8211; De grondbeginselen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Hoe werkt een zoekmachine?<\/li><li>Waarmee houdt Google rekening voor jouw ranking en wat is belangrijk?<\/li><li>Hoe zoeken mensen en wat doen ze met de zoekresultaten?<\/li><li>Ken je doel en jouw doelgroep<\/li><li>Hoe zit het met jouw stijl, tone of voice en aanpak?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/mediaforta.com\/blog\/archived_webinar\/seo-copywriting-campus-session-1\/\" target=\"_blank\"><strong>> Herbekijk hier sessie 1<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mediaforta.com\/blog\/archived_webinar\/seo-copywriting-campus-session-1\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"357\" src=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2022\/09\/Untitled-2.png\" alt=\"SEO Class for copywriters\" class=\"wp-image-17722\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sessie 2 &#8211; Trefwoorden<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Hoe voer je een zoekwoordenonderzoek uit?<\/li><li>Hoe verwerk je trefwoorden in jouw teksten<\/li><li>Do&#8217;s en don&#8217;ts<\/li><li>Een evenwicht vinden tussen vindbaarheid en leesbaarheid<\/li><li>Een SEO-vriendelijke structuur aanbrengen in jouw tekst<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/mediaforta.com\/blog\/archived_webinar\/seo-copywriting-campus-session-2\/\" target=\"_blank\"><strong>> Herbekijk hier sessie 2<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mediaforta.com\/blog\/archived_webinar\/seo-copywriting-campus-session-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"357\" src=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2022\/09\/Untitled-3.png\" alt=\"Seo for copywriters\" class=\"wp-image-17726\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sessie 3 &#8211; Verder dan het zoekwoord<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Rijke resultaten (rich snippets &amp; gestructureerde gegevens)<\/li><li>Metadata<\/li><li>Focus op intentie en het opbouwen van relaties tussen je verschillende onderwerpen (content clustering)<\/li><li>Hoe gebruik je afbeeldingen om beter te scoren in Google?<\/li><li>Google&#8217;s evolutie in ranking<\/li><li>De kracht van gegevens<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mediaforta.com\/blog\/archived_webinar\/seo-class-for-copywriters-session-3-beyond-the-keyword\/\" target=\"_blank\" rel=\"noreferrer noopener\">> Herbekijk hier sessie 3<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mediaforta.com\/blog\/archived_webinar\/seo-class-for-copywriters-session-3-beyond-the-keyword\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"357\" src=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2022\/09\/Untitled-4.png\" alt=\"SEO for copywriters\" class=\"wp-image-17730\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.mediaforta.com\/starten\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-contentstrategie-1-39-1024x575.jpg\" alt=\"\" class=\"wp-image-15545\" srcset=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-contentstrategie-1-39-1024x575.jpg 1024w, https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-contentstrategie-1-39-635x356.jpg 635w, https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-contentstrategie-1-39-768x431.jpg 768w, https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-contentstrategie-1-39-960x540.jpg 960w, https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2021\/05\/cta-contentstrategie-1-39.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In drie sessies krijg je als copywriter inzichten waar je rekening mee moet houden wanneer je webteksten schrijft die gevonden moeten worden. Na deze webinars: Begrijp je hoe zoekmachines werken Kan je zonder problemen zoekwoordenonderzoek uitvoeren Weet je waar en hoe je trefwoorden moet verwerken Kan je geoptimaliseerde paginatitels schrijven waar mensen op klikken Begrijp &#8230; <\/p>\n","protected":false},"author":10,"featured_media":17746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4966,1],"tags":[],"class_list":["post-17734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie","category-geen-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO voor copywriters - uitgelegd in 3 sessies<\/title>\n<meta name=\"description\" content=\"In drie sessies krijg je als copywriter inzichten waar je rekening mee moet houden wanneer je webteksten schrijft die gevonden moeten worden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/herbekijk-de-seo-copywriting-campus\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herbekijk de webinars: SEO voor copywriters\" \/>\n<meta property=\"og:description\" content=\"In drie sessies krijg je als copywriter inzichten waar je rekening mee moet houden wanneer je webteksten schrijft die gevonden moeten worden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaforta.com\/blog\/contentstrategie\/herbekijk-de-seo-copywriting-campus\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaforta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediaforta\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T08:45:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T10:04:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaforta.com\/blog\/wp-content\/uploads\/2022\/09\/shutterstock_565063075-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Peeters\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Peeters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/herbekijk-de-seo-copywriting-campus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/herbekijk-de-seo-copywriting-campus\\\/\"},\"author\":[],\"headline\":\"Herbekijk de webinars: SEO voor copywriters\",\"datePublished\":\"2022-09-14T08:45:37+00:00\",\"dateModified\":\"2022-09-14T10:04:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/herbekijk-de-seo-copywriting-campus\\\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/herbekijk-de-seo-copywriting-campus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/shutterstock_565063075-scaled.jpg\",\"articleSection\":[\"Contentstrategie\",\"Geen categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/herbekijk-de-seo-copywriting-campus\\\/\",\"url\":\"https:\\\/\\\/mediaforta.com\\\/blog\\\/contentstrategie\\\/herbekijk-de-seo-copywriting-campus\\\/\",\"name\":\"SEO voor copywriters - 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