{"id":23597,"date":"2026-01-27T12:32:40","date_gmt":"2026-01-27T11:32:40","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=23597"},"modified":"2026-02-10T12:35:33","modified_gmt":"2026-02-10T11:35:33","slug":"how-do-you-write-for-ai-and-llms-create-content-that-gets-cited","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/en\/content-strategy\/how-do-you-write-for-ai-and-llms-create-content-that-gets-cited\/","title":{"rendered":"How do you write for AI and LLMS? Create content that gets cited &#8230; without losing your voice"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>As a copywriter today, you are no longer writing only for readers, but also for AI models that generate answers. Make sure you appear in those answers by providing direct answers, question-based subheadings (H2s), entities, sources and years, visible expertise, and an extractable structure (with bullet points and tables). Use GEOIDENTITY and a fixed workflow to become consistently \u201ccitable\u201d.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contents\">Contents<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#h-why-is-ai-search-changing-what-good-writing-means\" type=\"internal\" id=\"#h-why-is-ai-search-changing-what-good-writing-means\">Why \u201cgood writing\u201d has changed<\/a><\/li>\n\n\n\n<li><a href=\"#h-what-is-generative-engine-optimisation-geo-and-why-should-copywriters-care-about-it\">What is GEO and what does it mean for copywriters?<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-do-you-make-ai-readable-content-without-sounding-like-a-robot\">GEOIDENTITY: the writing rules AI actually understands<\/a><\/li>\n\n\n\n<li><a href=\"#h-workflow-7-phases-that-make-geo-consistent\">A workflow you can reuse every time<\/a><\/li>\n\n\n\n<li><a href=\"#h-faq\">Optimisation: snippets, FAQs, schema, metadata<\/a><\/li>\n\n\n\n<li><a href=\"#h-faq\">Measuring and improving (even when clicks decline)<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tl-dr-summary\">TL;DR (summary)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s copywriters write not only for readers, but also for AI models that generate answers. Become citable by providing direct answers, question-based H2s, a clear structure, sources and dates, entities, and visible expertise. With GEOIDENTITY and a fixed workflow, you create content that AI both understands and trusts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-ai-search-changing-what-good-writing-means\">Why is AI search changing what \u201cgood writing\u201d means?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search has fundamentally changed, and as a copywriter, you can tell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where you used to write mainly for a list of blue links, Google Search results now increasingly show a summary at the top (AI Overviews) or a conversational layer (AI Mode), in which a model already provides the answer. People are clicking fewer links, but they are not searching less. What they do expect is faster clarity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My take is that this is not a \u201cSEO is dead\u201d moment. We are witnessing a moment where quality is becoming even more important. Content that is of average quality is sinking. AI instead sources content that is clear, well-founded and well structured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One important note: AI-powered search layers are not a separate internet. They usually draw their cues and sources from content that already performs well in traditional search engines and is considered trustworthy. So you do not have to choose between SEO or GEO: you still need SEO to be discovered, and GEO to become the answer that AI selects and cites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-generative-engine-optimisation-geo-and-why-should-copywriters-care-about-it\">What is generative engine optimisation (GEO) and why should copywriters care about it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GEO means optimising content so that AI can understand, trust and cite that content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional search engine optimisation (SEO) mainly focuses on being found (ranking and clicks). GEO focuses on being mentioned or cited in AI-generated answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-this-mean-for-you-as-a-copywriter\">What does this mean for you as a copywriter?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goal: from \u201crank click\u201d \u2192 to \u201canswer cite\u201d<\/li>\n\n\n\n<li>Focus: from keywords exclusively \u2192 to entities + context + evidence<\/li>\n\n\n\n<li>Success metrics: not only click-through rate (CTR) \u2192 but also snippet quality, mentions, citations and brand recognition<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-make-ai-readable-content-without-sounding-like-a-robot\">How do you make &#8220;AI readable&#8221; content without sounding like a robot?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By giving your text the same qualities that distinguish a strong answer, namely clarity and comprehensiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI extracts answers from the structure of your content. If your structure is messy, your message will be too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-start-with-a-direct-answer-tl-dr\">1. Start with a direct answer (TL;DR)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your introduction should be able to function as a snippet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the top of your article, write a TL;DR (\u201cToo Long; Didn\u2019t Read\u201d) of 50 words at most: definition or answer + context + promise. It should contain everything a reader needs to know if they don&#8217;t want to read the full text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Template:<br data-start=\"3630\" data-end=\"3633\">[Answer\/definition in a single sentence]. In this guide, you will learn [three items]: [item 1], [item 2], [item 3]. Include examples, FAQs and a checklist to make your content \u201ccitable\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-use-question-based-subheadings-h2s\">2. Use question-based subheadings (H2s)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Question-based subheadings significantly increase your chances of being cited by AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formulate your H2s as concrete questions and make sure the first sentence below each H2 provides a clear answer (definition \/ yes \/ no).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Template (H2 \u2192 first sentence):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H2: What is GEO?<br>First sentence: GEO means optimising content so that AI models can understand, trust and cite that content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-one-idea-per-paragraph-short-sentences-active-voice\">3. One idea per paragraph, short sentences, active voice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Short, active sentences improve readability for both readers and AI models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guideline: a maximum of around 20 words per sentence. Group information into skimmable paragraphs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-create-extraction-points\">4. Create \u201cextraction points\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bullet lists and tables offer the ideal input for snippets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Order key information in the form of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bullet lists<\/li>\n\n\n\n<li>step-by-step instructions<\/li>\n\n\n\n<li>tables (especially comparison ones)<\/li>\n\n\n\n<li>Q&amp;A blocks<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-become-ai-lovable-the-part-ai-cannot-fake\">How do you become \u201cAI-lovable\u201d (the part AI cannot fake)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By making it clear why you (or your brand) are a reliable source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI does not \u201ctrust\u201d emotions; it trusts elements that signal expertise, relevance and evidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-place-sources-and-dates-directly-next-to-claims\">1. Place sources and dates directly next to claims<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant sources and years should appear alongside a fact, not buried at the bottom of a text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<br data-start=\"5085\" data-end=\"5088\">\u201cAI Overviews are changing click behaviour in the SERP (Google, 2024).\u201d<br data-start=\"5159\" data-end=\"5162\">Or: \u201cBased on our analysis of X campaigns (Q3 2025), we can see that \u2026\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-demonstrate-your-experience-and-ownership\">2. Demonstrate your experience and ownership<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You need to be comfortable flagging what you&#8217;ve observed first-hand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cIn our projects, we see that \u2026\u201d<\/li>\n\n\n\n<li>\u201cAccording to data from our own audits \u2026\u201d<\/li>\n\n\n\n<li>\u201cThis question came up 12 times during one of our webinars \u2026\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is what distinguishes \u201ccontent that is accurate\u201d from \u201ccontent that is remembered\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-be-locally-accurate\">3. Be locally accurate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do not think of localisation as a detail; it is a quality that can build trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you writing for a Belgian or Dutch audience? Then be sure you use the correct:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20ac notation<\/li>\n\n\n\n<li>decimal separators<\/li>\n\n\n\n<li>VAT (and any other relevant local context or regulations)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-geoidentity-and-how-do-you-use-it-while-writing\">What is GEOIDENTITY and how do you use it while writing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GEOIDENTITY is a handy mnemonic that helps make your content citable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use it as a checklist while writing and during your final edit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G \u2013 Get to the point: open with an instant answer \/ TL;DR (\u2264 50 words).<\/li>\n\n\n\n<li>E \u2013 Entities: explicitly mention people, brands, locations and concepts; use synonyms.<\/li>\n\n\n\n<li>O \u2013 Open: make sure your content is technically accessible (crawlable, indexable, no restrictions) so AI can retrieve and use it.<\/li>\n\n\n\n<li>I \u2013 Interrogative: H2s phrased as questions.<\/li>\n\n\n\n<li>D \u2013 Date &amp; source: add facts, dates and sources immediately after any claim.<\/li>\n\n\n\n<li>E \u2013 Experience: demonstrate real-world experience, cases and proprietary data.<\/li>\n\n\n\n<li>N \u2013 Natural flow: one idea per section; short, active, skimmable.<\/li>\n\n\n\n<li>T \u2013 Table\/list: present key information as bullet points or tables.<\/li>\n\n\n\n<li>I \u2013 International\/local: localise (\u20ac signs, VAT, legislation) to your audience.<\/li>\n\n\n\n<li>T \u2013 Trust: clearly display the author&#8217;s name and the date the article was last updated.<\/li>\n\n\n\n<li>Y \u2013 Yes\/no answer: the first sentence below each H2 is written as a clear answer.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-workflow-7-phases-that-make-geo-consistent\">Workflow: 7 phases that make GEO consistent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you apply all this in practice? <a href=\"https:\/\/mediaforta.com\/blog\/en\/?p=23502\" target=\"_blank\" rel=\"noopener noreferrer\">The first step is to download our free GEO checklist<\/a> which breaks down the whole process in detail. Below you can also find a concise overview of the process you can already start implementing today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-briefing-amp-research\">1. Briefing &amp; research<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by deciding on your focus: what is the exact search problem, who are you writing for, and which recent sources make your answer defensible?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objective + primary search intent<\/li>\n\n\n\n<li>target audience (knowledge level + location)<\/li>\n\n\n\n<li>at least three recent, authoritative sources<\/li>\n\n\n\n<li>core message \/ USPs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-outline-amp-structure\">2. Outline &amp; structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Map out a clear structure in advance. A strong title, logical subheadings and a short summary ensure your text reads smoothly and is easy to follow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H1 matches the intent exactly<\/li>\n\n\n\n<li>H2s as questions<\/li>\n\n\n\n<li>TL;DR at the top<\/li>\n\n\n\n<li>list of FAQs (minimum of three questions)<\/li>\n\n\n\n<li>list of internal links (at least three)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-writing\">3. Writing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Write each section as if it were a standalone answer: jump right in, add context, and immediately back up claims with sources and dates.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>first sentence under each H2 = direct answer<\/li>\n\n\n\n<li>entities + variations<\/li>\n\n\n\n<li>include sources \/ dates with any claims<\/li>\n\n\n\n<li>bullet points or tables where appropriate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-optimisation\">4. Optimisation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make your page \u201cfindable and citable\u201d: translate your content into SEO-friendly metadata, People Also Ask (PAA) questions, Q&amp;A blocks, alt texts and a clear URL.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>title and meta description<\/li>\n\n\n\n<li>integrate PAA questions<\/li>\n\n\n\n<li>Q&amp;A blocks in the FAQs<\/li>\n\n\n\n<li>descriptive alt texts<\/li>\n\n\n\n<li>short URL slug<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-fact-checking-amp-editing\">5. Fact-checking &amp; editing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where you build trust: verify accuracy and relevance, polish your tone and flow, and check whether you made the right localisation choices (e.g. \u20ac \/ VAT \/ terminology) for your audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>correct and up-to-date facts<\/li>\n\n\n\n<li>consistent, clear, professional tone<\/li>\n\n\n\n<li>appropriate localisation choices<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-publication\">6. Publication<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly signal your ownership. An author name, update date and schema markup will make it easier for AI to trust and reuse your page.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>author name + update date<\/li>\n\n\n\n<li>schema: article + FAQ page (where appropriate). This is easy to do with a tool like Yoast.<\/li>\n\n\n\n<li>validate chema<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-after-publication\">7. After publication<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See publication as a starting point. Monitor indexation, CTR and AI\/snippet mentions, and refresh your content once the answer starts to become outdated or lose visibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>indexation check<\/li>\n\n\n\n<li>monitor CTR as well as snippet \/ AI mentions<\/li>\n\n\n\n<li>refresh after 6\u201312 months<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to let the marketing team know if you don&#8217;t monitor publications yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Q: Do I need to write differently \u201cfor AI\u201d than for readers?<br data-start=\"9552\" data-end=\"9555\">A: You are still writing for readers; you are simply structuring your content better so AI can extract and cite your answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q: Are question-based subheadings (H2s) really that important?<br data-start=\"9742\" data-end=\"9745\">A: Yes. They match search behaviour and make it easier to extract answers from your text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q: Should I implement llms.txt?<br data-start=\"9875\" data-end=\"9878\">A: This is mainly relevant for large knowledge bases or documentation. Think of it as something that offers additional accessibility, and not as a ranking lever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q: What is the quickest change I can make today?<br data-start=\"10072\" data-end=\"10075\">A: Add a TL;DR; rewrite H2s as questions; and rewrite the first sentence below each H2 as an instant answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can&#8217;t wait to get to work? On 5 February 2026, we are hosting <a href=\"https:\/\/mediaforta.com\/blog\/en\/?p=23297\" target=\"_blank\" rel=\"noopener noreferrer\">a webinar on this topic<\/a>. During the webinar, you will discover the templates we use ourselves: an outline with question-based subheadings; a TL;DR snippet; FAQ\/Q&amp;A blocks; and a GEO\/SEO checklist to score drafts prior to publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a href=\"https:\/\/mediaforta.com\/blog\/en\/?p=23297\" target=\"_blank\" rel=\"noopener noreferrer\">Book your spot<\/a> and you&#8217;ll be sent the templates after the webinar&#8217;s conclusion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a copywriter today, you are no longer writing only for readers, but also for AI models that generate answers. Make sure you appear in those answers by providing direct answers, question-based subheadings (H2s), entities, sources and years, visible expertise, and an extractable structure (with bullet points and tables). Use GEOIDENTITY and a fixed workflow &#8230; <\/p>\n","protected":false},"author":46,"featured_media":23565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5097,1],"tags":[],"class_list":["post-23597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","category-geen-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do you write for AI and LLMS? Create content that gets cited<\/title>\n<meta name=\"description\" content=\"As a copywriter today, you are no longer writing only for readers, but also for AI models. Use GEOIDENTITY and a fixed workflow to become consistently \u201ccitable\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/en\/content-strategy\/how-do-you-write-for-ai-and-llms-create-content-that-gets-cited\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you write for AI and LLMS? Create content that gets cited ... without losing your voice\" \/>\n<meta property=\"og:description\" content=\"As a copywriter today, you are no longer writing only for readers, but also for AI models. 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