{"id":22906,"date":"2025-08-26T09:51:50","date_gmt":"2025-08-26T07:51:50","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=22906"},"modified":"2025-09-02T10:48:58","modified_gmt":"2025-09-02T08:48:58","slug":"we-crave-realness","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/en\/opinion\/we-crave-realness\/","title":{"rendered":"We crave realness"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The more AI-generated content floods our feeds, the more we, as consumers, long for content created by real people. We don\u2019t want fake, we want the real thing.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-we-still-tell-the-difference\">Can we still tell the difference?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But how can you tell whether a text or image was created by AI or by humans? That\u2019s becoming increasingly difficult. Research shows that people can barely distinguish the difference anymore. Yet, when consumers find out a piece was produced by AI, they often feel deceived (research from Forbes). Deceived, because they assumed the content came from people. And people prefer to hear the perspective of another person, not a bot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"transparency-please\">Transparency, please<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s high time we embrace more transparency around the use of AI in content production. And we\u2019re not the only ones who think so. <a href=\"https:\/\/mediaforta.com\/blog\/en\/whitepaper\/ai-and-content-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our own survey among content creators<\/a> showed that only 17% believe transparency about AI use isn\u2019t necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Policy makers are also stepping in. Earlier this year, Flemish Media Minister Cieltje Van Achter (N-VA) announced new rules for broadcasters and influencers, requiring them to clearly indicate when content has been created or manipulated by AI (source: <a href=\"https:\/\/www.hln.be\/binnenland\/ai-regels-voor-media-en-influencers-op-komst-noodzakelijk-om-vertrouwen-in-de-media-te-beschermen~abc4331c\/\" target=\"_blank\" rel=\"noreferrer noopener\">HLN<\/a>). Likewise, the Belgian\u00a0Advertising Council recently launched <a href=\"https:\/\/raadvoorreclame.be\/raad-voor-reclame-lanceert-12-richtlijnen-voor-ethisch-ai-gebruik\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 ethical guidelines for AI use<\/a>. They, too, call for transparency:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHuman AI-generated or manipulated content, such as images of real people, should be explicitly recognisable as such, for example through labelling. Otherwise, there is a risk of deception, especially when AI-generated content mimics human presence, authority or authenticity.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/regulatory-framework-ai\" target=\"_blank\" rel=\"noreferrer noopener\">European AI Act<\/a> also makes transparency mandatory in certain forms of content creation, such as deepfakes. It must also be clear when you\u2019re interacting with a chatbot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Mediaforta, we launched our own <a href=\"https:\/\/mediaforta.com\/blog\/en\/content-production\/ai-influence-scale\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Index<\/a> this August, disclosing how much AI we use in our content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-human-content-creators-still-matter\">Why human content creators still matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transparency has a direct benefit: it builds consumer trust. If companies have to state the degree to which AI was involved in their content, it will also encourage them to keep investing in human content creators. After all, what brand wants to be associated with 100% AI-generated content?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People connect with people. And the more AI-generated content floods the web, the more we\u2019ll crave authentic human perspectives, opinions and quotes. That\u2019s why mandatory transparency can\u2019t come soon enough. We want the real thing. Or at the very least, we want honesty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The more AI-generated content floods our feeds, the more we, as consumers, long for content created by real people. We don\u2019t want fake, we want the real thing. Can we still tell the difference? But how can you tell whether a text or image was created by AI or by humans? That\u2019s becoming increasingly difficult. &#8230; <\/p>\n","protected":false},"author":46,"featured_media":22907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5143],"tags":[],"class_list":["post-22906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We crave realness - Mediaforta Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/en\/opinion\/we-crave-realness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We crave realness\" \/>\n<meta property=\"og:description\" content=\"The more AI-generated content floods our feeds, the more we, as consumers, long for content created by real people. 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